In recent years, collectors have placed increasing value on watches that offer more than technical merit. There is growing interest in creations that speak to cultural identity, personal values, and creative intent. Against this backdrop, collaborations between watchmakers and retailers have become a meaningful avenue for creativity.
The partnership between Hublot and The Hour Glass reflects this shift. Built on mutual respect for forward-thinking design and material experimentation, the collaboration avoids repetition and embraces contrast. Colour is used with intent. Materials are selected for both performance and relevance. Each edition is shaped by a shared approach but remains open to creative interpretation.
Over time, this partnership has produced a varied body of work. The Spirit of Big Bang Carbon Candy Pink introduced bold colour to high-tech composites. The Carbon White edition took a more restrained direction, exploring purity and proportion. The Vietnam Edition drew on cultural themes, while the Classic Fusion Elements series brought geological materials into the conversation. Together, these projects have expanded the definition of Hublot’s Art of Fusion.
Through this ongoing exchange, The Hour Glass and Hublot have built a model for collaboration that is flexible, design-led, and grounded in mutual trust. These watches are not created in isolation. They sit within a wider context shaped by evolving collector interests—towards personal expression, story-driven design, and transparency around origin. For The Hour Glass, these collaborations are part of a longer-term effort to support thoughtful watchmaking and to contribute meaningfully to watch culture in the region and beyond.