Art of Fusion
Earlier in the week we talked about Hublot’s endless ability to bring together disparate groups of people in celebration of their love for football, music or even tattoos. Hublot’s way of engaging with watch collectors is itself a natural extension of the way in which they make watches. That being, bringing together materials and metals that normally – in the watch industry at least – aren’t paired together.
Beginning in 1980 when Hublot founder Carlo Crocco first put a gold watch on a rubber strap, this approach was kicked up a few gears when Jean-Claude Biver came on board in 2005, introducing the ‘Art of Fusion’ concept. In the years since, Hublot has brought to market scratch-proof gold (Magic Gold), vivid coloured ceramics (Big Bang Unico Red Magic) and watches made of sapphire (Spirit of Big Bang Yellow Sapphire).
This year’s Baselworld novelties were no different. Featuring many of the above innovations in a diverse set of new watches that include the new Sang Bleu II and the Classic Fusion Ferrari GT.
From Switzerland to Melbourne
Late last week The Hour Glass Melbourne hosted a Baselworld preview private dinner at Matilda 159, just across the street from the Royal Botanic Gardens. Giving guests the opportunity to see up close many of this year’s most interesting Hublot watches.
More pictures below