“It’s very important that we stay true to what we are. You just have to express yourself and somehow mirror your education, your passions and your love with what you know. You mix that together and then it comes out. It can disturb, but that’s the reason. That’s the reason of creation.”

This is the Life Story of Felix Baumgartner & Martin Frei (Urwerk).

Urwerk was founded in 1997 with one goal: to design and craft haute horlogerie timepieces blending tradition with futuristic vision. ‘Urwerk’ has its origins far from Switzerland, in the town of Ur in Mesopotamia, the very first place where our perception of time was molded. While ‘werk’ means to work, create, evolve, shape, forge and to arouse emotions, in German.

Over the past two months, The Hour Glass has premiered a series of short films on nine of the world’s leading contemporary artists and independent watchmakers. Featuring: Maximilian Büsser (MB&F), Sir David Adjaye OBE RA (Adjaye Associates), Rexhep Rexhepi (Akrivia), Daniel Arsham, Wieki Somers (Studio Wieki Somers), Roger W. Smith, Marc Newson, Oki Sato (nendo), Felix Baumgartner & Martin Frei (URWERK). Commissioned by The Hour Glass, these portraits profile the journey of these cultural wunderkinds and document their dedication to their craft.

• Production: Colonel
• Director: Greenwood
• Cinematographer: Fabrice Parent
• Camera Assistant: Jesper Rey
• Sound: Lucas Colle
• Edit: Frederik Vandewalle
• Sound edit: Gregory Caron
• Grading: Kene Illegems