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New Watch! • 30 Jun 2020
Introducing The Breitling Chronomat Collection
In 1984, during the fallout of the Quartz Crisis, Breitling placed a bold bet on a newly designed mechanical watch that proved to be a winner and became an icon of its era. Almost 40 years on, Breitling brought back the Chronomat – designed to appeal to a new generation. Featuring an eye-catching Rouleaux bracelet with a butterfly clasp, the Chronomat perfectly expresses Breitling’s modern-retro style, as does the signature rotating bezel with rider tabs.
When the Breitling Chronomat was launched in 1984, it marked a return to mechanical Swiss watchmaking, which had all but disappeared when quartz watches dominated the marketplace in the 1970s. Inspired by the Frecce Tricolori watch, which had been developed and launched in 1983 in collaboration with the famed Italian aerial squadron of the same name, the Chronomat celebrated Breitling’s centenary in style and marked the return of the mechanical chronograph. This technical legacy, combined with particularly stylish design codes of the Chronomat, made it the ultimate sport-chic watch of its era, an expression of aesthetics and confidence that made the chronograph desirable again.
Breitling had used the name Chronomat for some of its 1940s watches, and, in those early days, the word was a portmanteau of “chronograph for mathematics”. The 1984 Chronomat expressed something different: “chronograph” and “automatic”, a name that called attention to the self-winding mechanical movement powering the watch.
The Chronomat Collection introduces a new generation to the watch that underscored Breitling’s bold decision to return to its rightful place as a producer of great mechanical chronographs. Every Chronomat has features that make it instantly recognisable: Rotating bezel with rider tabs, interchangeable 3 and 9 o’clock tabs so users can set the bezel to “count up” or “count down” and the stainless-steel integrated Rouleaux bracelet with a butterfly clasp.
Like all Breitling watches, the Chronomats are COSC- certified chronometers, an independent confirmation of their precision. All of the models are water-resistant to 20 bar (200 meters).
Breitling Promotion
Be the first to preview the Breitling Chronomat collection at select The Hour Glass and Watches of Switzerland boutiques.
*Available at select The Hour Glass and Watches of Switzerland boutiques while stocks last. This offer is not valid with other promotions. Terms and conditions apply.
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