TAG Heuer

TAG Heuer

Founded in 1860

TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limited of accuracy with advanced technology. Today, the brand's core collection consists of three iconic families designed by Jack Heuer - TAG Heuer Carrera, Monaco and Autavia - and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines. Capturing TAG Heuer's motto, "Don't Crack Under Pressure", are prominent partnerships and brand ambassadors that express the brand's passion for action and high performance.

Browse by Category



Browse by Collection

TAG Heuer Tourbillon

TAG Heuer Carrera

TAG Heuer Aquaracer

TAG Heuer Formula 1

TAG Heuer Autavia

TAG Heuer Monaco

TAG Heuer was founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland. For more than 160 years, TAG Heuer has demontrated pure avant-garde watchmaking spirit and a commitment to innovation.

We’re here to help

Loading Consult A Specialist Form

Change Country

Select your country:


Share via:

To find out more about our available positions, please visit our Careers page.