URWERK Baselworld 2017 Presents: The Amadeus UR-210

For its 20th anniversary, URWERK embarks on a retro-futuristic experiment. Far from being an exercise in nostalgia, the new watch makes the sort of contrary and provocative statement one has come to expect from a watchmaker that disdains the ordinary. The experiment centres on one of URWERK’s flagship models, a UR-210. Flung into a temporal particle accelerator, this futuristic watch collides with the past to emerge transfigured as a flamboyant anachronism.

For this retro-futuristic move, the UR-210 was transformed by the expert hands of the talented craftsman, Florian Güllert. Baroque is an apt description of this new creation. “The decoration is very post-Renaissance 17th-century, but on a determinedly contemporary structure,” comments Florian. “The swirling pattern of acanthus leaves is most suitable for this style, contrasting with the angular look of the watch. We have merged the case, the crown protection and the bracelet into one unit to create an exceptional piece. I was given the entire watch to work on and I took it over to produce a design in steel.”

This painstaking work took more than 260 hours to complete. Ensuring the continuity of the design was the main objective and the greatest difficulty for the engraver. “It’s a work of many aspects. The themes must interconnect and complement one another without being superfluous. This is certainly one of the creations of which I am most proud,” concludes Florian.

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