Hublot Reopens its Suria KLCC Boutique

News • 28 Oct 2020

Hublot Reopens its Suria KLCC Boutique


Kuala Lumpur, Malaysia: Hublot reopens its Suria KLCC boutique. Located on the ground floor of the retail podium beneath the iconic Petronas Twin Towers, Hublot Suria KLCC is the latest in a series of flagship boutiques around the world to embrace Hublot’s design language of trans-avant-gardism and deepening its synthesis with the brand’s innovative use of new applied materials.

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Etched anodized aluminium panels in the darkest shade of matte black anchor the sleek façade. On the boutique exterior, Hublot have installed a giga-screen displaying vignettes of the Swiss luxury watchmaker’s collections and creative collaborations. The Suria KLCC boutique is one of a few in the world to feature such a screen, and this juxtaposition of glass, metal, and technology reflects the trailblazing attitude of the cosmopolitan city.

Interiors have been brightened for a contemporary aesthetic. Earl grey carpets, ceramic white and dark chocolate timber furniture, and modernist lines are the perfect canvas for the specially commissioned artworks and Hublot watches to pop. Enthusiasts and clients who prefer to examine their watches in privacy have the option of retiring to a private salon and while their time away.

Hublot opened its first mono-brand boutique in 2007 in Paris. Just a year later, Kuala Lumpur was chosen to debut the brand’s first standalone point-of-sale in Southeast Asia. Refurbishment of the latter follows similar endeavours at key locations such as Fifth Avenue in New York City, Place Vendôme in Paris, New Bond Street in London, Rue du Rhône in Geneva, and The Dubai Mall.

Highlights of 2020

The year 2020 is a significant one for Hublot. In addition to turning 40, the watchmaker celebrates several milestones, from the opening of flagship boutiques in Ginza, Tokyo, and Aspen, also its first mountain-resort boutique in the United States, to its appointment as Official Timekeeper of the English Premier League for the 2020/2021 season.

Discover more from Hublot

Experience The Art of Fusion 

The Art of Fusion concept introduced in 2004 exemplifies the unorthodox ideas at Hublot, best embodied by the visceral codes of the iconic Big Bang family. Visitors to the rejuvenated Suria KLCC boutique can view novelties such as the Big Bang Integral All Black, Big Bang Scuderia Ferrari 90th Anniversary in Platinum, Big Bang Sang Bleu II in King Gold Pavé, Big Bang MP-11 in Green Saxem, and the Classic Fusion Tourbillon Orlinski in Black Magic.

Tags: hublot malaysia


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