Zenith x Felipe Pantone

News • 14 Dec 2020

Zenith x Felipe Pantone

December, 2020 – From graffiti on the streets to murals and installations in landmark locations across the globe, Argentinian-Spanish artist Felipe Pantone has now teamed up with Zenith to turn the Manufacture into a multi-coloured canvas. Pantone conceived a grand piece covering the entire building’s façade in his signature style, combining a striking range of colours with digital graphics. 

Digital Art x Mechanical Watchmaking

Themes evoked in Pantone’s work, which ranges from paintings to interactive kinetic objects and massive public installations are dynamism, transformation and digital revolution. Polarising and never leaving observers indifferent, Felipe Pantone’s work is instantly recognisable.

His work is all about dispelling pre-existing notions of art, in order to create freely and use modern and unconventional tools in realising his vision. This mirrors Zenith’s own approach, where its rich history and traditional roots have served it to look onwards and build the future of watchmaking on its own terms.

On the collaboration, Felipe Pantone explained “It’s both an immense pleasure and an honour for me to be able to work with a watchmaker I admire, transforming a site with such a rich heritage and connection to the history of Swiss watchmaking into a monumental work of art for all to admire. I thank Zenith for the opportunity and its trust in allowing me to work on such a historical landmark.”

Julien Tornare, Zenith CEO said, “From the moment I encountered Felipe Pantone’s work, I felt his unique and dynamic energy. Light, gravity and time all come together in an electrifying way. He’s a groundbreaking artist and self-made entrepreneur who has won over the world with his unique artistic expression. When I learned that he was a fan of Zenith and our uniquely contemporary take on watchmaking, I knew we had to do something together. And I couldn’t be prouder of the result.”

Tags: zenith

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