The industry founded salon returns for its fourth instalment, and is set to be the bigger than ever. From 29 August to 2 September, nearly 40 brands will showcase their latest horological creations on the shores of Lake Geneva and throughout the city.
A Modern and Unconventional Philosophy
Geneva Watch Days began in 2020, as a modern watch salon designed to give watch companies of all sizes, from the up-and-coming to the established Maisons, a collaborative platform to showcase their latest creations. This self-managed, decentralised event is proving to be a fixture in the horological annual calendar. Its special appeal lies in bringing together brands, retailers, press, and the public together, with many events being open to all, taking place at the end of the Northern Hemisphere’s summer.
The event kicks off with the official inauguration on Tuesday, 29 August. From 30 August to 2 September, the public can browse the latest releases from participating brands at the Rotonde du Mont-Blanc pavilion, next to Lake Geneva, as well as at boutiques and venues throughout the city. On Saturday, 2 September, the salon opens its doors to the public with free admission, educational activities, and celebrations.
The Rotonde Mont-Blanc pavilion will also host symposiums that will be open to the public, where experts from the watch industry will share their vision on different topics. In addition, free guided tours are available every afternoon, offering additional insight into the world of fine watches.
Brands exhibiting in this year’s edition include: MB&F, URWERK, De Bethune, Girard-Perregaux, Ulysse Nardin, Bulgari, Breitling, Frederique Constant, Krayon, Louis Erard, Oris, Ressence, Trilobe and more. For further information, and to register, visit the Geneva Watch Days website.