The Rebirth of the TAG Heuer Aquaracer

TAG Heuer goes beyond the edge with the Aquaracer Professional 300, a luxury tool watch that connects us to the seas and continues a legacy that began more than 40 years ago.

The Aquaracer is back! Today, TAG Heuer’s go-anywhere luxury tool watch, loved by active, style-conscious watch lovers who push their limits, explore the seas and go beyond the edge, emerges with a bright new look, new materials and a new lease of life.

Forged for the deeps and fit for every ground, the new TAG Heuer Aquaracer pushes the boundaries of timekeeping

High-water mark

Bold and yet elegant, highly functional and yet versatile,  the new Aquaracer Professional 300 is a highly robust watch with a luxury feel that goes beyond the edge and sets a new high-water mark: for ergonomic, extreme-performance mechanical watches. Designed for work and play, and to soak up nature’s harshest challenges, it’s a pure symbol of TAG Heuer’s fearless, avant-garde spirit.

The TAG Heuer Aquaracer Professional 300 is a bold timekeeping instrument

Below the surface

For the Aquaracer Professional 300 launch collection, TAG Heuer’s designers worked with a clear concept – to create a bold, high-performance, ergonomic watch for divers that was distinctively TAG Heuer. On top of that, they wanted to respect the company’s divers’ watch tradition while delivering design and material re­quirements that would meet and exceed the high expectations of today’s customer. No easy task!

The TAG Heuer Aquaracer Professional 300 adapts to all lifestyles

Beyond limits

During the conceptual phase, TAG Heuer’s designers also recognized that, as well as being a reliable instrument, the Aquaracer Professional 300 needed to be adaptable to multiple environments. More and more wearers are turning to divers’ watches for their robustness and versatility, while at the same time wanting a watch for both work and play.

High-caliber timepiece

The new TAG Heuer Aquaracer is Swiss Made, mechanical and highly water-resistant. All eight references in the collection are powered by TAG Heuer’s Calibre 5, an ultra-reliable Swiss-made, automatic mechanical movement that drives hour, minute and seconds hands and a date, which is now positioned at 6 o’clock, in keeping with the design codes of the new generation of TAG Heuer watches. Every model has a solid case back and provides water resistance to 300 metres (30 bar).

Beyond the edge

This is just the beginning… The introduction of the Aquaracer Professional 300 collection marks a new chapter in TAG Heuer’s luxury tool watch story. Bold, refined, high-performing – these are watches for a new generation of divers, adventurers and urban explorers who want to go beyond the edge and push their limits, bringing them to the place where they find themselves. And this is just where the story starts.