New Watch! • 15 May 2023
Introducing: Hublot Big Bang Unico Nespresso Origin
Fancy a cuppa for your wrist? Hublot collaborates with Nespresso to present the first Big Bang watch made from recycled coffee pods.
Hublot and Nespresso, two Swiss icons, have joined forces on an exceptional project: the creation of a Big Bang timepiece based on recycling and circularity. This watch is the first to be made using recycled Nespresso aluminium capsules and coffee grounds.
A Second Life
For the past seven years, Nespresso has partnered with various Swiss brands in the Second Life Project to create products using recycled aluminium coffee capsules. Their recycling system for Nespresso pods, designed in 1991, separates the aluminium from coffee grounds, enabling each component to be repurposed. And it makes perfect sense for Nespresso to partner with Hublot, a brand that is known for innovation and technology, embodied in the spirit of “Art of Fusion”.
A World First
With the iconic Big Bang Unico as the slate for the collaboration, the watch is transformed into an expression of Hublot and Nespresso’s shared pioneering spirit. It took Hublot a whole year of R&D, working closely with Nespresso, to finally achieve the perfect harmony of colours between seven different materials that make up the watch, from its case to its straps, and to ensure that this uniformity of colour would stand the test of time.
The crown is engraved with Nespresso’s iconic “N”, and the green colour is a nod to the Master Origins Peru Organic capsule. The case, bezel, crown, and pusher are made from recycled aluminium, 28% of which comes from the aluminium Nespresso coffee capsules, anodised in vibrant green before being satin finished and polished. The bottom of the case and the container are both made from Eco-Titanium (recycled titanium). The titanium deployant buckle of the rubber strap, with its decorative recycled aluminium cap, and the sport buckle of the Velcro strap are also in the same anodised green colour.
The contents of Nespresso coffee capsules are also cleverly incorporated into the two accompanying straps for this watch. Taking the recycled coffee grounds, Hublot applies the magic of the patented One Click interchangeable strap system. For the rubber strap, Hublot skilfully balances the ratio of each ingredient to achieve the perfect colour and quality. For the fabric strap, Hublot embarks on a collaboration with SingTex, one of Nespresso’s partners, to create a 100% recycled fabric called Scafé. Composed of 5% coffee grounds and 95% recycled polyester, it is the first time such material is used in a watch strap.
This is a symbolic watch: in creating the Big Bang Unico Nespresso Origin, Hublot and Nespresso have demonstrated that it is possible to add value to recycled raw materials – and that circularity has no limits.
The Hublot Big Bang Unico Nespresso Origin is a limited release of 200 watches.
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