Samuel Ross Joins Hublot

Samuel Ross, prominent fashion designer, former protégé of Virgil Abloh and winner of the 2019 Hublot Design Prize has joined Hublot as their newest ambassador of the brand.

Ross first launched his streetwear brand A-Cold-Wall* (ACW*) in 2015 at the age of 25, aftering working with Louis Vuitton’s Creative Director, Virgil Abloh, as a creative assistant at Off-White and at Yeezy. Five years later, Ross is recognised as a streetwear icon – famous for his collaborative approach, his engagement with his supporters and his innovative approach towards using non-traditional fabrics and materials.

Ross has already produced his first creation for Hublot. A sculpture that sparked a creative collaboration. Its basic principles have also inspired an exhibition concept designed by Ross to mark Hublot’s 40th anniversary, including furniture & flagship store interiors. Combining igneous rock (granite) as a reference to the origins of Fusion, with metal crafted by man (steel), Samuel’s sculpture explores and juxtaposes these materials in order to create a balance between the organic – that which can only be created over time – and the industrial, which is forged through innovation.