Presenting The Hour Glass First Pop-up Store – Super Machines and Horological Heroes

Presenting The Hour Glass First Pop-up Store – Super Machines and Horological Heroes

Events • 22 Aug 2013

Presenting The Hour Glass First Pop-up Store – Super Machines and Horological Heroes


The Hour Glass Super Machines Horological Heroes Pop-Up Ad

The Hour Glass will unveil another groundbreaking project in the form of a pop-up store situated at the heart of Orchard Road at leading shopping centre, Paragon from 18th to 30th September.  Themed “Super Machines and Horological Heroes”, this pop-up will stage some of the most iconic and avant-garde timepieces, paying homage to a collective of individuals who revolutionised watchmaking and watch design at the turn of the millennium.

Coinciding with the Singapore Formula One Grand Prix Race weekend, “Super Machines and Horological Heroes will offer a unique cultural experience to both locals and out-of-town guests during the 13-day showcase at the Main Atrium of Paragon shopping centre.   Stemming from The Hour Glass’ reputation as a pioneering stalwart in promotion and development of contemporary horological culture around the world, “Super Machines and Horological Heroes” is another manifestation of this mission.

Super Machines and Horological Heroes seeks to play out the virtuosity of visionary watchmakers and profiling their technically innovative masterpieces.  Since the dawn of the new millennium heralding the birth of contemporary watchmaking: a period where visionaries sought to define a new path for horology with a respect for patrimony whilst shaking design conventions of what is considered high watchmaking.

Highlighting the horological arena at the turn of the millennium, these watches harnessed the passion and creativity of watchmakers to produce avant-garde timepieces in Hublot, Urwerk, and MB&F, among others. Each timepiece thus becomes more than an object to tell time; it becomes an objet d’art.

“The Hour Glass is delighted to present its first global pop-up store.  Our desire is to celebrate the best in contemporary horology and watchmaking of the past decade.  And to do so by creating a unique temporal platform where The Hour Glass will both curate and unveil a series of exceptional avant-garde horological machines, many of which have been exclusively created for The Hour Glass,” commented Ms Wong Mei Ling, Managing Director of The Hour Glass Singapore.

A platform of many-firsts that include:

Launch of 21 Novelties

7 Exclusives for The Hour Glass

4 Live Technical Artistry Showcases

Magnificent Showcase of GPHG Masterpieces

These exclusives editions are Ferrari Big Bang by Hublot, Experiment ZR012 by C3H5N3O9 (an exclusive collaboration between two creative houses – MB&F and Urwerk), Bugatti Super Sport by Parmigiani Fleurier, Freak by Ulysse Nardin, Imperial Fountain by De Bethune, Poison Dart Frog by MB&F and Galet Micro-Rotor by Laurent Ferrier.

There will also be a plenary session where legendary independent grand watchmasters will convene. These legendary independent grand watchmasters are the exemplars of highly skilled craftsmen honoring ancient traditions to produce only limited numbers of exquisite eponymous timepieces where every piece is painstakingly put together. The exhibition showcases some of these claim-to-fame masterpieces by luminaries such as Philippe Dufour, Vianney Halter, Kari Voutilainen, Roger Smith and Laurent Ferrier.

Plenary Session:

Date:                                     Thursday, 26 September 2013

Time:                                    7.00pm– 9.00pm

By:                                          Mr Kevin Tan, Moderator, International  Watch Forum

Artisanal Showcase – “Metiers de la Maine

Witness some of the specialist artisans and master watchmakers on-hand demonstrating
the finesse and intricate craftsmanship of their masterpieces:

Reuge                   The Craft of  Mechanical Symphony               18 to 30 September

Parmigiani         The Art of Restoration                                          18 to 21 September
Fleurier

Hublot               The Intricacies of A Chronograph                     22 to 25 September

Ulysse
Nardin             The Mastery of the Freak Dual Escapement    26 to 30 September

We look forward to seeing you!

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