Hublot Becomes The EPL Official Timekeeper

September 2020: Hublot is now the Official Timekeeper for the 2020/2021 Premier League season. Hublot’s historical and now ubiquitous presence in football makes it an ideal partner for the Premier League, which attracts many of the world’s best players and most decorated managers. Matches featuring the 20 teams have a cumulative global audience of 3.2 billion, making it the world’s most-watched football league.

Hublot was the first luxury brand to invest in football by partnering with the Swiss National Team in 2006. Just over a decade later, the Swiss watchmaker has one of the largest portfolios in the sport. Hublot’s partnerships cover international, European, national, women’s and club competitions, as well as legendary players and managers.  This includes iconic competitions, clubs and figures such as the FIFA World Cup™, UEFA EURO (Men’s and Women’s), UEFA Champions League (Men’s and Women’s) and Europa League, Chelsea FC, Juventus FC, SL Benfica, AFC Ajax, as well as legends of the game such as Pelé, Maradona, Kylian Mbappé, Didier Deschamps, José Mourinho and Alex Morgan.

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As Official Timekeeper for the League, Hublot will time every match pitch-side and on TV screens all over the world. Hublot will also be represented at every game via the iconic Hublot Big Bang Unico-shaped Referee Board held up by the fourth official to signal extra time and substitutions. Premier League referees will also time matches using a Hublot Big Bang luxury smartwatch, which includes goal-line technology. Between matches, Hublot will feature on all of the Premier League’s digital platforms.

“We are delighted to welcome Hublot as the Premier League’s Official Timekeeper.
Hublot brings a wealth of experience in sports timekeeping, particularly in football, and are renowned for being at the forefront of innovation. We look forward to working closely together and developing the partnership to bring exciting matchday and digital activations to fans around the world.”- Richard Masters, Premier League Chief Executive

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