A globally recognized Swiss watch brand, Rado is famous for innovative design and its use of revolutionary materials to create some of the world’s most recognisable and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
As the recipient of numerous prestigious international design awards, the brand is regarded as the most forward thinking design player in watchmaking today. Specialising in high-tech ceramic watches that are scratch-resistant and hypoallergenic, Rado has gone from one breakthrough to the next with a long history of innovation, continually introducing the unexpected into Swiss watchmaking.
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Rado is known as the Master of Materials for the way it has revolutionised traditional watch making, leading the industry by introducing high-tech ceramic to its design-led collections.