Chopard embodies a noble heritage of fine watch making and Jewellery craftsmanship based on traditional values and continuously pushes the boundaries of innovation and creation.
Renowned for its original and refined designs that successfully highlight feminine charms without undue ostentation, signature collections such as Happy Diamonds, Happy Sports and Imperiale readily capture the imagination and hearts of many.
In today’s very competitive environment, Chopard needs to maintain and strengthen its enviable position of leader & pioneer in sustainability in the jewellery and watch industry. “The Journey to Sustainable Luxury” is Chopard’s commitment to a multi-year programme to achieve sustainable luxury; its goal is to improve the environment and the lives of those at the very beginning of the supply chain
Chopard today remains a completely independent family business. Under the management of Karl and Karin Scheufele and their two children, Karl-Friedrich and Caroline, the current cochairpersons, the internationally renowned company has achieved breathtaking development to become one of the leading names in luxury watches and in the jewellery industry.
Caroline is responsible for ‘luxury jewellery’, design and creation of jewels and ladies timepieces, and also for fragrances and elegant accessories. Karl-Friedrich is in charge of the manufacture in Fleurier where the famous L.U.C. watch movements are developed and made. He is also responsible for the men’s watch division and for all business management aspects.
Chopard continues to be governed by its enduring principles, including a taste for excellence, the pursuit of quality, creativity, innovation, independence, and fundamental human respect.