Hublot Welcomes FIFA World Cup Qatar 2022™ with the Hublot Loves Football Pop-Up at Pavilion Kuala Lumpur

As the Official Timekeeper of the FIFA World Cup for the fourth season running, Hublot sparks football fever in Malaysia with the Hublot Loves Football pop-up at Pavilion Kuala Lumpur.

For fans who have already begun the countdown to the FIFA World Cup Qatar 2022™ kickoff on 20 November, the pop-up celebrates some of the best elements of the beautiful game: Tactics and skill, extreme anticipation, world-class players, exclusive merchandise, and professional instruments.

A Mini Football Fantasy

The massive construction draws visitors into the intersecting worlds of Hublot and football. As the first luxury watchmaker to enter the sport, Hublot had front row seats to the best action and most celebrated names in the game, which translated to one-of-a-kind partnerships with revered players, head coaches, and referees.

This long-time and intimate knowledge of the world’s most watched sport, which attracts over 3 billion fans around the world, is evident throughout the pop-up. Tiered stadium seats rise at one end, backed by a panoramic screen for high-action clips, and look out across to the colourful stadium lockers and scoreboard backdrop at the other end.

Off to the sides are wings with plenty to explore. H-shaped arches that connote Hublot’s association with the game anchor the pop-up while grass carpets recall the feverish excitement of the football pitch. Browse through showcases of exclusive Hublot and FIFA World Cup products and merchandise, as well as a lightbox display of Hublot’s football ambassadors and friends of the brand executed in collaboration with Lebanese fashion designer Mira Mikati.

Kylian Mbappé Wearing The Big Bang E FIFA World Cup Qatar 2022™ With His Dream Football

Ada Hegerberg With Her Dream Football Designed By Mira Mikati

Alexia Putellas Wearing The Big Bang E FIFA World Cup Qatar With Her Dream Football

Gareth Southgate Wearing The Big Bang E FIFA World Cup Qatar 2022

José Mourinho The Most Important Victory Is The Next One

The latter is part of a FIFA World Cup campaign by Hublot, which invited Mikati to design the campaign logo. She drew and painted by hand 15 football icons and 15 one-of-a-kind football designs that capture in their liveliness the high spirits and unity the game inspires worldwide.

Go for the Goal

Think you’ve got what it takes to be a soccer pro? Put your skills to the test at Fast Feet, a game that challenges your aim and the power of your kick. A series of soaring panels in vibrant colours represent sets of scores for you to aim at, with the panels lighting up to capture the scores. Dare to give this a try for a change to take part in a lucky dip and walk away with thrilling prizes.

The Hublot Loves Football pop-up will run at Level 2 Centre Court, Pavilion Kuala Lumpur until 13 November 2022. Open 10am-10pm daily.

Discover the new Hublot Big Bang e for FIFA World Cup Qatar 2022™

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