News • 09 Dec 2015

Hublot’s First Stand-Alone Boutique In Singapore Is Now Refreshed With A New Contemporary Look


A new urbanised frontage of Hublot’s boutique at Singapore’s Premiere Luxury Mall and Integrated Resorts, Marina Bay Sands marks Hublot’s esteem to Singapore as one of their most important retail markets.

From one Big Bang to another, Hublot continues to dominate with its new and improved Boutique at Singapore’s premiere luxury shopping destination The Shoppes at Marina Bay Sands. The definitive striking feature not to be missed before you enter through the boutique doors, is the impressive upper façade that has been erected above the boutique’s exterior. This implemented element extends the boutique’s overall exterior height to a remarkable 17-metres, a characteristic that makes this boutique’s façade one of the largest in South East Asia.

Aside from its premium location and its strong six-year presence at the illustrious “The Shoppes at Marina Bay Sands”, the Hublot boutique in Singapore remains one of the forerunning store out of Hublot’s current network of more than 70 dedicated boutiques worldwide. This merits the importance of Singapore to Hublot’s network, especially since Singapore is recognized as a high style market with an exceedingly sophisticated taste for the finer things in life as well as an appreciation for “Haute Horlogerie”.

Hublot first stand alone boutique in Singapore new look
The Hublot boutique at Marina Bay Sands has an exterior height of 17 metres, making it one of the largest facade in South East Asia. (Credit: hautetime)

An Exclusive Partnership that Continues to Flourish
Helmed by long-time exclusive partner and leading luxury watch retailer, The Hour Glass, the Hublot boutique in Singapore first opened its doors in 2010 and marked the 26th Hublot exclusive boutique worldwide, and the 6th in Asia after Hong Kong, Shanghai and Macau.  It is the second in South East Asia after Kuala Lumpur opened in May 2008 also managed by The Hour Glass.

“2015 has been a tremendous year for Hublot. We celebrated 10 years of Big Bang, Hublot’s award-winning and iconic timepiece which is the perfect illustration of the Fusion concept so dear to the Brand. We are extremely honoured to have found such a dedicated partner in The Hour Glass who has continued to keep our presence strong in the region for the last 30 over years. They remain instrumental in cultivating the burgeoning watch market in Singapore, especially for Hublot,” says Mr Ricardo Guadalupe, CEO of Hublot.

Mr Michael Tay, Group Managing Director of The Hour Glass, adds on, “The launch of the improved Hublot boutique succeeds our recent colossal project, The World’s Largest Hublot Pop-Up Store which stood over two weeks in August right in the heart of Orchard Road. These ventures evinces our continued efforts to enrich this long-standing relationship we have had with Hublot since the beginning.”

Hublot first stand alone boutique in Singapore new look
Adopting Hublot’s new luxury interior design concept “The Art of Fusion”, the boutique project a sleek visual identity with its muted tones and clean finishes. (Credit: hautetime)

Celebrating the Art of Fusion with a New Façade
Through the glass doors, guests will undeniably be impressed upon by the brand’s sleek visual identity with the boutique’s muted tones and clean finishes. Adopting Hublot’s new luxury interior design concept “The Art of Fusion”, the steely veneers act as the perfect platform to showcase Hublot’s timepieces that embody boldness and audacity. A leader in the field of engineering new materials and redefining luxury timepieces through their munificent use of vibrant hues and brilliant diamonds on their watch cases, this new Hublot boutique pulsates with the philosophy of fusion. Correspondingly, the stark furnishings lend contrast to soft feminine 16th-century wallpaper motifs whilst dark, grey walls are roused with artistic Pop Art paintings – all distinctive of Hublot’s DNA.

Moreover, the Hublot boutique has specially brought in a state-of-the-art 3D-motion mapping display presented at this year’s Baselworld 2015. A three-dimensional showcase that draws guests in, this only goes to to demonstrate Hublot’s constant quest for innovation and their pursuit in challenging conventions.

Hublot first stand alone boutique in Singapore new look
The stark furnishings of the new Hublot boutique lend contrast to soft feminine 16th-century wallpaper motifs whilst dark, grey walls are roused with artistic Pop Art paintings. (Credit: hautetime)

Celebrating the World of Hublot and Beyond
The boutique will showcase Hublot’s latest novelties as well as their unswerving offerings of audacious timepieces from Big Bang collection to pioneering Manufacture Pieces. It will also maintain its presence as the launch pad for Boutique Exclusives, a selection of exceptional timepieces available only in the Hublot boutiques worldwide.

With endless possibilities, the boutique pays tribute to the world of Hublot beyond timepieces. It is the only space dedicated to exhibiting Hublot’s universe including specially crafted artisanal goods such as cufflinks, writing instruments, sunglasses, desk clocks, belts and more. Each of these lifestyle gears have been uniquely grafted with a material that is distinctly Hublot from lightweight carbon fiber, resilient titanium to scintillating diamonds, all in reverence of Hublot’s philosophy of fusion.

Hublot first stand alone boutique in Singapore new look
The boutique pays tribute to the world of Hublot beyond timepieces, exhibiting specially crafted artisanal goods such as cufflinks, writing instruments, sunglasses, desk clocks, belts and more.

The Hour Glassis the exclusive retailer ofHublot in South East Asia.

To read more about Hublot, please click here.

Hublot by The Hour Glass is located at:
The Shoppes at Marina Bay Sands
Bay Level, L1-58
Tel: +65 6688 7890
Operating Hours:  10am – 11pm (Sunday – Thursday)
10am – 12am (Friday – Saturday)

 

From Australia to Singapore, Malaysia to Thailand – our goal is to promote watch culture the world over, by sharing the stories of watches we love. You’re more than welcome to stop by one of our boutiques, say hi, and share in our passion for watches. We’d absolutely love to guide you in your watch collecting journey. Have a question? Drop us a line. We look forward to hearing from you.



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