Events • 18 Sep 2012

Enter The Magical Realm Of Hublot


Hublot's "black gems" faceted, jewel-like forms rain down from above.
Hublot’s “black gems” faceted, jewel-like forms rain down from above.

BIG BANG”, the world’s first Hublot pop-up store has been unveiled at the main atrium of Paragon Shopping Mall in the heart of Orchard Road.  Collaborating with leading Singapore design extraordinaire, Mr Chris Lee of Asylum, the pop-up store is a colossal structure that fuses art and functionality, inspiring a design that pulsates with the energy of Hublot.

Hublot Pop Up Store
Hublot Pop Up Store

To coincide with the Singapore Formula One Grand Prix the Hublot pop-up store will run for ten days from 14 September to 23 September.

The Design Inspiration– Taking advantage of the majestic void space in Paragon, Chris Lee has designed an art installation aptly entitled “BIG BANG”, which spans across two floors, sweeping impressively across the area. Tens of thousands of “black gems” rain down from above, creating an illusion of a store which has popped up, inviting a sense of excitement and wonder.

Replete with black counters and Hublot wall clocks
Replete with black counters and Hublot wall clocks
Hublot All Black Bicycle made with carbon fibre
Hublot All Black Bicycle made with carbon fibre
Hublot All Black Ski inspired by the concept of tone on tone of its now legendary Big Bang
Hublot All Black Ski inspired by the concept of tone on tone of its now legendary Big Bang

When asked about the inspiration and thinking behind the Hublot pop-up store concept, Chris Lee explains, “The momentary quality of a pop-up store suggests an ephemeral, fleeting point in time caught in a still image. To illustrate the legacy of the Hublot brand and its innovations, Asylum seeks to recreate its notable paradoxical philosophy with an illusory space; magically solid yet porous and structurally yet light.”

Hublot Pop up in Singapore
Hublot Pop up in Singapore

Come visit the Hublot Pop-Up store at Paragon now.

 

From Australia to Singapore, Malaysia to Thailand – our goal is to promote watch culture the world over, by sharing the stories of watches we love. You’re more than welcome to stop by one of our boutiques, say hi, and share in our passion for watches. We’d absolutely love to guide you in your watch collecting journey. Have a question? Drop us a line. We look forward to hearing from you.



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