A new sanctuary for watch enthusiasts has emerged at one of Singapore’s premier retail destinations as TUDOR opens its latest boutique within ION Orchard. Representing more than just a retail space, it's an immersive journey into the world of Swiss watchmaking, brought to life through the long-standing partnership between TUDOR and The Hour Glass.

As one steps through the doors of this boutique, you'll find yourself transported into TUDOR's captivating universe. The space masterfully balances the brand's storied heritage, which began in 1926, with a contemporary vision that speaks to today's discerning collectors. At the heart of the boutique lies an interactive display showcasing the TUDOR Black Bay 58 Bronze Boutique Edition, inviting visitors to discover the meticulous craftsmanship behind its distinctive aluminium bronze alloy case.

The design philosophy extends beyond mere aesthetics. A striking yellow surfboard—crafted for big-wave legend Nic Von Rupp to conquer Nazaré's towering 80-foot waves—serves as a bold testament to TUDOR's adventurous Born to Dare spirit. This isn't just decoration; it's a statement about the brand's commitment to those who push boundaries in pursuit of their passions.

Understanding that today's collectors seek more than a transactional experience, we've created thoughtfully designed lifestyle corners throughout the boutique. A relaxing lounge beckons visitors to pause and appreciate the collections at their leisure. At the same time, Singapore's latest TUDOR concept bar offers a unique space to unwind and engage with fellow enthusiasts. These elements transform the traditional retail experience into something far more meaningful: a place where appreciation for fine watchmaking can be shared and celebrated.

The grand opening ceremony perfectly encapsulated what this new space represents. As Mr. Norman Ho, the Group General Manager of The Hour Glass, noted during the ribbon-cutting ceremony alongside Group Managing Director Mr. Michael Tay, Ms. Yeo Mui Hong of Orchard Turn Developments, and TUDOR representatives:

The festivities commenced with a lion dance performance, its dynamic energy embodying the precision that defines TUDOR's watchmaking philosophy. This was followed by an innovative musical collaboration between Erhu virtuoso Calista Liaw and DJ Durio, a perfect metaphor for TUDOR's approach to watchmaking, where traditional craftsmanship meets cutting-edge innovation.

The evening also marked a significant moment for watch enthusiasts as guests became among the first to experience TUDOR's 2025 collection. The newly released TUDOR Royal commanded attention with its diamond-set bezel and mesmerising blue dial, available in steel and steel-and-yellow gold variations.

The collection showcased TUDOR's versatility: from the Black Bay 54 Lagoon Blue, with its shimmering sand-textured dial in an elegant 37 mm case, to the Black Bay 58 in burgundy, inspired by a rare 1990s TUDOR Submariner prototype. For those drawn to motorsports, the Black Bay Chrono "Carbon 25"—crafted entirely from carbon fibre—celebrates TUDOR's partnership with the Visa CashApp RB Formula One team.

Each watch features mechanical calibres straight from the Manufacture, demonstrating TUDOR's commitment to creating watches that honour their heritage while embracing modern innovation and reliability.