At Watches and Wonders 2026 in Geneva,, Switzerland, TAG Heuer presented a compelling expression of its enduring relationship with the chronograph. This year’s novelties are not framed as a departure, but rather as a continuation of a long-held pursuit: to refine, reinterpret, and ultimately advance a complication that has defined the Maison for more than a century. Two distinct, yet interconnected releases anchor this narrative: the TAG Heuer Monaco Chronograph introduces a thoughtful evolution of a recognised icon, while the TAG Heuer Monaco Evergraph ventures into new mechanical territory, offering a fresh perspective on how a chronograph can function and feel.
Few names are as closely tied to the chronograph as TAG Heuer. Since its founding in 1860, the Maison has pursued precision through a series of technical milestones, from early innovations in oscillating pinions to the Mikrograph, capable of measuring 1/100th of a second. This commitment has shaped not only the brand’s identity but also its approach to contemporary watchmaking. The Monaco, introduced in 1969, remains one of the most recognisable expressions of this legacy. As the first square, water-resistant automatic chronograph, it challenged conventions and established a design language that continues to resonate today.













