LVMH WATCH WEEK 2026: BVLGARI UNVEILS HERITAGE-INSPIRED CREATIONS

At LVMH Watch Week 2026, Bvlgari presents a compelling dialogue between past and present. The Italian jeweller draws upon its rich heritage to reinterpret four of its signature collections: Monete, Tubogas, Serpenti and Lvcea. Through the Maglia Milanese Monete, the Tubogas Manchette, the Serpenti Seduttori Automatic, and the Lvcea Notte di Luce, the Maison celebrates its dual identity as a Roman goldsmith and Swiss watchmaker, weaving together historical craftsmanship with contemporary design sensibilities.

Jean-Christophe Babin, CEO of Bvlgari and CEO of the LVMH Watch Division, expressed his enthusiasm for the occasion, noting that the event allows the diverse yet united Maisons to present their latest creations whilst reinforcing LVMH's dedication to Swiss watchmaking excellence.

The Maglia Milanese Monete secret watch represents a first for Bvlgari: the incorporation of traditional Milanese mesh into its design vocabulary. This ancestral technique, developed by Milanese goldsmiths during the Renaissance, creates a bracelet of remarkable suppleness formed from interlaced rose gold threads. The Maison chose to debut this creation in Milan itself, paying homage to the birthplace of the craft.

At the heart of the design lies an authentic ancient coin dating from 198 to 297 AD, depicting Emperor Caracalla. The Monete collection, which Bvlgari first introduced in the mid-1960s, has long drawn inspiration from classical antiquity, and this latest iteration continues that tradition with characteristic Roman elegance.

Fabrizio Buonamassa Stigliani, Bvlgari's Product Creation Executive Creator, described the piece's eclectic nature, noting that it combines an ancient coin, a geometric octagon, and delicate Milanese mesh. The result, he explained, offers a unique opportunity to discover the Maison's world of watchmaking and jewellery.

The watch features a rose gold case adorned with brilliant-cut diamonds totalling 0.50 carats, whilst a white mother-of-pearl dial displays twelve diamond hour markers. A notable addition is the pin buckle, marking a first for the Monete collection. The transparent caseback reveals the movement within, powered by the Piccolissimo BVP100.

The Tubogas Manchette represents Bvlgari's bold reinterpretation of an archival model from 1974. The cuff-style watch embraces the wrist like a ribbon of yellow gold, its surface alive with nearly 12 carats of diamonds that form a dazzling backdrop for an array of coloured gemstones.

The Tubogas technique first appeared at Bvlgari in the early 1940s, initially in serpentine form. The 1970s cemented it as one of the Maison's signature creations, and it is this era that inspires today's reinterpretation. The new version introduces a vibrant chromatic palette featuring citrines, rubellites, peridots, amethysts, topazes, and spessartites, infusing the gold with what the Maison describes as joie de vivre.

The construction introduces a new technique: each ring is individually moulded and polished before being meticulously assembled onto a titanium blade. This modular approach allows the decorative motif to flow seamlessly across the bracelet whilst preserving the supple architecture that defines Tubogas.

The serpent, with its mythical allure, has long fascinated Bvlgari, whose origins are steeped in Greco-Roman art and culture. First introduced in 1948 as a mechanical watch, the Serpenti was originally equipped with some of the finest movements of its era. The Serpenti Seduttori, with its second-skin bracelet and hexagonal scales, wraps around the wrist with effortless charisma.

The new Serpenti Seduttori Automatic models are unveiled in two exceptional variations, each expressing a facet of Bvlgari's vision of femininity. The first celebrates the Maison's hardstones heritage with a malachite dial, where the distinctive green stone serves as a vibrant testament to nature's artistry. A cabochon-cut pink rubellite crowns the case, mirroring the rose gold-plated hands and indexes. The 34mm rose gold case features a bezel set with 36 round brilliant-cut diamonds.

The second variation embraces the preciousness of Seduttori through a diamond-set bracelet featuring 117 brilliant-cut diamonds. This version presents a white opaline dial, offering a more understated elegance whilst maintaining the collection's signature sinuous form. Both models are powered by the Lady Solotempo BVS100 movement, developed and produced entirely in-house at Bvlgari's manufacture in Le Sentier.

The Lvcea Notte di Luce represents a remarkable collaboration between Bvlgari and Yasuhiro Asai, a master of Urushi, the ancestral Japanese art of lacquer. This ancient technique traces its origins back to prehistoric times, with lacquer drawn from tree sap that is then tinted and polished to create a protective and decorative finish. Over the centuries, it became a symbol of refinement, enriched with delicate embellishments such as Raden.

Raden, meaning "sprinkled picture," was developed some 1,300 years ago and consists of embedding minute fragments of mother-of-pearl or gold to form intricate motifs. Against the lacquer's profound black, each fragment comes alive in a shimmering play of light. Renowned for his mastery of these techniques, Asai has long made light the central theme of his artmanship, drawing inspiration from the sun, the rainbow, and the electric iridescence of mother-of-pearl.

The collaboration emerged from a meeting between Asai and Fabrizio Buonamassa Stigliani during a journey to Japan. From their encounter were born two exceptional dials for the Lvcea watch, each requiring sixty days of meticulous effort to complete. Between every layer of lacquer, patient polishing with charcoal reveals depth and brilliance within the material. One by one, Asai selects the tiniest fragments of mother-of-pearl, chosen for their iridescence and shape, to compose a vibrant mosaic that emerges from the darkness of the lacquer after a final polish.

Introduced in 2014, the Lvcea collection has long embraced the métiers d'art as a canvas for artistic expression. The 33mm case combines stainless steel with rose gold, whilst the bezel is set with round brilliant-cut diamonds. A synthetic pink sapphire cabochon adorns the crown, itself set with a diamond.

Bvlgari is as much a Roman goldsmith as a Swiss watchmaker. Beneath the radiance of gold revolve and rotate the gears of its own manufacture movements, developed specifically for creations of more intimate proportions.

The Maglia Milanese Monete is powered by the Piccolissimo BVP100, with a diameter of just 13.50 millimetres, a thickness of 2.50 millimetres, and weighing merely 1.9 grams. This mechanical marvel comprises 102 components. First introduced in 2022, the calibre now appears in a new version featuring crown winding and a sapphire caseback. Designed and produced entirely at Bvlgari's manufacture in Le Sentier, in the Swiss Jura, it operates at a frequency of 21,600 vibrations per hour and offers a 30-hour power reserve.

The Tubogas Manchette and Serpenti Seduttori Automatic models harbour the Lady Solotempo Automatic BVS100, which was unveiled last year. With a diameter of 19 millimetres, a thickness of 3.90 millimetres, and 102 components, this calibre weighs a mere 5 grams yet offers an impressive 50-hour power reserve. Its compact, round design integrates perfectly within Serpenti's curves whilst remaining versatile for other Bvlgari creations. The oscillating mass is decorated with the Bvlgari logo and, on the Serpenti models, snake-scale patterns.

Together with the Baby Tourbillon BVL150, which equips select pieces, the Piccolissimo and Lady Solotempo calibres confirm Bvlgari's mastery of mechanical watchmaking.

The Maglia Milanese Monete, Tubogas Manchette, Serpenti Seduttori Automatic, and Lvcea Notte di Luce represent four chapters of a single story: that of a jeweller-watchmaker celebrating its origins through constant reinvention. Between the suppleness of Milanese mesh, the vibrant brilliance of gemstones, the sinuous elegance of the serpent, and the ancient artistry of Japanese lacquer, Bvlgari orchestrates a harmonious symphony of textures, nuances, and forms.

As the Maison continues to weave threads between history and modernity, these creations capture the spirit of the times whilst honouring the boundless stylistic inspiration that antiquity and heritage continue to afford. At LVMH Watch Week 2026, Bvlgari demonstrates once more why it remains at the forefront of the art of gold.