PATEK PHILIPPE AND PMT THE HOUR GLASS CELEBRATES ITS LATEST SIAM PARAGON BOUTIQUE OPENING

The opening of the Patek Philippe Boutique at Siam Paragon represents a defining moment in the longstanding partnership between Patek Philippe and PMT The Hour Glass. Located within one of Bangkok's most distinguished shopping destinations, the 290sqm boutique offers collectors and enthusiasts an environment that embodies the Maison's dedication to heritage, precision, and fine craftsmanship. From the thoughtfully designed interiors to the attentive service extended to every visitor, the space reflects on the enduring position of Patek Philippe as the last family-owned Genevan watch manufacture.

This independence allows the Maison to retain complete oversight of its design, engineering, and finishing, ensuring that every timekeeper upholds the highest standards of quality. In Bangkok, this philosophy finds expression through a boutique that harmoniously blends Swiss watchmaking tradition with a deep respect for Thai culture, providing collectors with an intimate setting to engage with the rich heritage of Patek Philippe.

Thierry Stern, President of Patek Philippe, was present to commemorate the boutique's inauguration on 27 January 2026. He was joined by senior representatives from Patek Philippe Southeast Asia, The Hour Glass Group, and Siam Paragon for the opening ceremony. Distinguished guests, discerning watch collectors, partners, and members of the media gathered to witness the occasion, which marked the beginning of a new chapter for Patek Philippe in Thailand.

The event also celebrated the partnership between Patek Philippe and PMT The Hour Glass, a relationship founded on shared values, mutual trust, and a commitment to long-term vision. It honoured the lasting bonds between the Stern, Tay, and Thamavaranukup families, whose collaboration has shaped the landscape of fine watchmaking in Thailand over several decades.

Following the ceremony, guests were invited to experience the newly opened boutique, conceived as a space where collectors may mark personal milestones and engage with Patek Philippe's watchmaking in a refined and intimate environment. The boutique reflects the Maison's philosophy of accompanying its clients through life's important moments, offering a setting dedicated to continuity, discretion, and personal connection.

Upon arrival, visitors discover a timeline of milestones tracing Patek Philippe's heritage, paying homage to the brand's artistry, innovation, and the enduring partnership of the Stern, Tay, and Thamavaranukup families. The journey continues through elegantly appointed spaces, where raspberry-hued niches lend warmth and distinction, recalling the spirit of the Patek Philippe Salons in Geneva.

Further inside, a striking onyx bar with refined leather bar chairs creates an intimate setting for conversation and quiet appreciation, where the harmony of materials and light reflects Patek Philippe's timeless elegance. The journey continues into two private rooms and a dedicated dining room, allowing for greater privacy and a space that provides guests with tranquility and peace of mind.

Throughout the boutique, thoughtful gestures reflects the deep respect Patek Philippe for local identity and its enduring commitment to the Thai community. The brand's 10 values are presented in Thai, whilst selected decorative and artistic elements inspired by the Patek Philippe dome table clocks and traditional craftsmanship were presented as part of the celebration.

A lacquered tableau, inspired by Ref. 20074M-001 "Thai Ornaments" Dome Table Clock, interprets the flowing elegance of traditional motifs reminiscent of the ornamental forms that grace royal architecture and sacred temples. In the dining room, a lacquered triptych inspired by Ref. 1619M-001 "Holiday in Thailand" brings to life a festive procession of elephants and regal figures, echoing the pageantry of the Grand Palace and the joy of local celebration. Completing the ensemble is a wooden elephant sculpture by a French artist, standing as a bridge between nature, tradition, and artistic mastery.

The celebration continued with a private evening reception for invited clients and partners, bringing together connoisseurs of fine watchmaking. The gathering highlighted the long-standing relationship between the Stern, Tay, and Thamavaranukup families and their shared commitment to the transmission of watchmaking excellence across generations.

With the opening of the Patek Philippe Boutique at Siam Paragon, the Maison strengthens its presence in Thailand, offering collectors a dedicated space to experience its creations with a level of expertise and service that reflects its values. From chronographs to chiming watches, tourbillons, calendars, world time, or astronomical complications, the world of Patek Philippe watchmaking is one of infinite marvels.

A Patek Philippe is far more than a means of telling the time: it is a unique, personal object steeped in precious memories. More than a retail space, the boutique represents a commitment to preserving watchmaking traditions whilst engaging with collectors in one of Southeast Asia's most important markets.

In a city that has long embraced both tradition and progress, the latest Patek Philippe boutique at Siam Paragon provides a space for collectors to engage with the Maison's legacy in a setting that reflects its uncompromising standards. It stands as a continuation of the brand's commitment to craftsmanship, ensuring that its watches remain valued by generations to come. The opening of the Siam Paragon boutique represents a significant milestone in the continued collaboration between Patek Philippe and PMT The Hour Glass, further strengthening the brand's presence in Thailand and its ongoing support of watch culture in the region.