Every Moment Counts: A Retrospective – 25 Years of URWERK

News • 29 Sep 2022

Every Moment Counts: A Retrospective – 25 Years of URWERK

The Hour Glass is proud to host a special event to celebrate URWERK’s 25th Anniversary. Titled “Every Moment Counts”, this travelling exhibition will make stops in Singapore, Thailand, and Malaysia.


Grey wall with black curtained doorway, and neon green text Every Moment Counts
Step inside the URWERK: Every Moment Counts exhibition celebrating the brand’s 25th anniversary.


“Every Moment Counts” is a retrospective of URWERK’s major milestones over the last quarter of a century. From the early days of the brand to the influences and sources of inspiration for Felix Baumgartner and Martin Frei, visitors will be able to follow the footsteps of how URWERK came to be the brand it is today.

United by their common passion for measuring and portraying time, Felix Baumgartner (co-founder and master watchmaker) and Martin Frei (co-founder and chief designer) founded URWERK in 1997 and presented their first timepiece with the AHCI at Baselworld the same year. Producing just 150 watches a year, URWERK sees itself as a craftsman’s studio where traditional expertise co-exists with avant-garde styling.

Read more about Felix Baumgartner and Martin Frei on The Persistence of Memory

URWERK takes inspiration from the past, as watchmakers often do, yet they nonetheless looked squarely to the future with an aim of developing something exceptionally novel. The result was the UR-101 and UR-102, both variations on a theme that indicated the time via a wandering hours. Made up of an hour numeral that traverses a minute scale, the display was invented in Germany in the 17th century, but URWERK installed it inside a sleek watch case both retro and futuristic, bringing to mind a 1950s vision of space travel.



The Hour Glass is honoured to host this unique travelling exhibition in Singapore, Thailand and Malaysia. Immerse yourself in URWERK: Every Moment Counts from October to November at the following boutiques:

Singapore: 7-16 October at Malmaison by The Hour Glass

Thailand: 27 October to 6 November at PMT The Hour Glass Siam Paragon boutique

Malaysia: 17-27 November at The Hour Glass The Gardens Mall boutique

Tags: every moment counts malaysia singapore thailand urwerk

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