New Watch! • 16 Mar 2023
Presenting: Louis Erard Excellence “Long-Awaited Email Grand Feu”
A Daring First: Watches of Switzerland brings together Louis Erard and seconde/seconde/ in an original three-way collaboration. This limited edition of 99 watches brings together Swiss watchmaking tradition with contemporary humour, available exclusively at Watches of Switzerland in Singapore, New Zealand, Malaysia and Vietnam.
Presenting the Louis Erard x Watches of Switzerland x seconde/seconde/ Excellence Long-Awaited Email Grand Feu. This three-way collaboration features the classic Louis Erard Excellence with its enamel dial and fir-shaped hour and minute hands as the canvas.
The seconds subdial at 6 o’clock takes the motif of an hourglass, an instrument used to tell time since the 8th century, which coincidentally represents The Hour Glass, the parent company of Watches of Switzerland. The green indices, hands, and strap being a nod to the forests of the Jura mountains, the home of Louis Erard.
At the bottom of the enamel dial, the inscription “LONG-AWAITED EMAIL GRAND FEU SUISSE” is a tongue-in-cheek play on the overlap between French and English, where email refers to enamel in French, and also the modern internet mode of communication in English. This beige enamel dial come from Donzé Cadrans in Le Locle, an enamelling specialist workshop with over half a century of history and experience. Each dial is made by hand, with artisans applying the vitreous powder on metal dial bases before being fired at high temperatures in a dedicated kiln. This process is repeated several times to achieve the even colour and texture.
Limited to 99 pieces, the Excellence Long-Awaited Email Grand Feu will be available exclusively at Watches of Switzerland in Singapore, New Zealand, Malaysia and Vietnam.