TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limited of accuracy with advanced technology. Today, the brand's core collection consists of three iconic families designed by Jack Heuer - TAG Heuer Carrera, Monaco and Autavia - and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines. Capturing TAG Heuer's motto, "Don't Crack Under Pressure", are prominent partnerships and brand ambassadors that express the brand's passion for action and high performance.
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TAG Heuer was founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland. For more than 160 years, TAG Heuer has demontrated pure avant-garde watchmaking spirit and a commitment to innovation.