A new watch-shape takes place. Unveiled at Watches and Wonders 2022, this new geometry for Hublot is their own interpretation of the square watch. With this fourth shape, the Square Bang Unico adds a new pillar, ‘The Shaped Collection’, to sit alongside the Spirit of Big Bang.
A Bewitching Geometry
Traditional watch movements are round shaped since every calibre has the wheel as its basic component. To place a round movement harmoniously in a square case requires a very specific style. Hublot hides nothing of the in-house Unico movement, which has been the beating heart of most of its designs for over a decade, in this new equilateral shape.
“The square watch is a very specific object that most watchmakers dare not tackle. This is a divisive, disruptive, and unconventional shape that no one has known how to rework for decades: it was just waiting for us! Hublot decided to get to grips with the shape in order to explore its power and create a totally unique time piece.” – Ricardo Guadalupe, Hublot CEO.
A Challenge in Construction
The modular construction of the case is designed in line with Hublot’s DNA. The central housing is dressed with an upper and lower plate, enabling a myriad of combinations. The sandwich construction of the dial gives it different levels of depth and a highly architectural feel. The Square Bang Unico makes extensive use of sapphire in the dial to give a clear view of the Unico movement. The bicompax display dispenses with a dial and reveals all the secret workings of this chronograph, with the column wheel visible at 6 o’clock. It also uses the same hands as the Big Bang, maintaining that design DNA.
Also like the Big Bang, there are six functional screws on the bezel, which placed at the same positions. On either side of the Square Bang Unico, you find the ‘ears’ from the Big Bang case. Not only does it protect the case, it also gives balance to the design.
Comfort and Convenience
The finishing on the Square Bang Unico remains uncompromising with a very modern feel. The screws are polished and sandblasted, hands are satin polished and plated in either rhodium or 5N gold, depending on the model. The crown comes in over-moulded rubber, while push-pieces are decorated with rubber “chocolate squares”.
The 42mm case of the Square Bang Unico is perfectly ergonomic, providing the same level of comfort on the wrist as its Big Bang counterpart. Two screws are fixed in the middle as an attachment for the strap, in addition to the patented “One-Click” system and textured rubber material.
A new strap further emphasises the Square Bang’s identity. The textured rubber strap decorated with “chocolate squares” echo the decoration on the push-pieces. The Square Bang Unico can also easily adapt to new looks, thanks to the patented “One-Click” system and Hublot’s impressive range of rubber and alligator straps.
Five new models of the Square Bang Unico in 42mm are available in different materials: titanium, King Gold, titanium with black ceramic bezel, King gold with black ceramic bezel, and the All Black ceramic. The 43 jewel automatic Unico movement has 72 hours power reserve and is water resistant to 100 metres.