The Grand Seiko Style

Introducing Grand Seiko to NEX Watches of Switzerland: Watches of Switzerland is proud to introduce two new names under its stable of brands: Grand Seiko and Louis Erard to the 880 sqft boutique at NEX Serangoon.

“Beyond quest. Beyond mastery of craft. Is the spirit of TAKUMI. The spirit of TAKUMI lives deep within every Grand Seiko watch. Practiced and perfected as “the way” the artisans pour their hearts and souls; their entire selves in every detail of the process.”

Discover Grand Seiko ‘TAKUMI’ Movie

The Grand Seiko Style 

In 1967, 44GS establishes the Grand Seiko Style that defined the basic look of the brand and the models which followed. The Style is set to express a uniquely Japanese idea of beauty. Like a number of folding fan or folding screens, a number of flat surfaces create interplay of light and shadow which has been beloved by the Japanese for a long Time.

The 10 key aesthetic features Grand Seiko is renowned for:

1. Double Width Index at 12 O’clock 2. Multi-faceted Rectangular Markers 3. Highly Polished Bezel 4. Highly Polished Planes and Two Dimensional Surface 5. Half Recessed Crown 6. Flat Dial 7. Multi-faceted Hour and Nlinute Hands 8. Curved Sideline 9. Reverse Slanted Bezel Wall and Case Side

Handed Down from Generation to Generation

Each and every Grand Seiko has the special ‘sparkle of quality’ on which its creators insisted. This use of light and its reflection is to be found in the true perfection of every detail. Every facet of the hands and the markers are designed to reflect even the smallest ray of light, creating a crisp, clear, unique aesthetic that says: this is Grand Seiko, the ultimate practical watch. This core aesthetic is passed on faithfully from generation to generation while being adapted subtly to the changing times. In this way the Grand Seiko design is both enhanced and preserved.

Discover Grand Seiko at Watches of Switzerland NEX (Serangoon)