Hublot Keeps Track of Every Minute of the Red Hot Action From the FIFA Women’s World Cup

News • 15 Aug 2023

Hublot Keeps Track of Every Minute of the Red Hot Action From the FIFA Women’s World Cup

The biggest tournament in the history of women’s football is well under way in Australia and New Zealand. And Hublot is there as Official Timekeeper, tracking every minute at every one of the tournament’s fixtures, from Eden Park in Auckland to the final decider in Sydney on 20 August.

Hublot Loves Football!

This is the most exciting season in women’s football – the FIFA Women’s World Cup™. As the official timekeeper, every match will run to Hublot time, captured by the iconic Big Bang-shaped fourth official boards, LED boards, and the Hublot Big Bang e Gen 3, the watchmaker’s smartwatch devoted to the world’s greatest game, on the wrists of all the competition’s Official Referees.

The women’s game is going from strength to strength, and Hublot – always first, different, unique – is proud to be supporting its development and taking its story of dedication, excellence and fair play to the world, inspiring a new generation of fans and players. This is the third time the Swiss fine watchmaker has timed the FIFA Women’s World Cup™, having served as Official Timekeeper at the 2015 and 2019 tournaments in Canada and France respectively. Since then, Hublot has deepened its commitment to growing the women’s game by serving as Official Timekeeper to the UEFA European Women’s Championship™ and UEFA Women’s Champions League™.

At this year’s tournament, there will be 107 match officials (33 referees, 55 assistant referees and 19 video match officials), 94 of whom are women. Each of them will be equipped with Hublot’s Big Bang e, a high-powered smartwatch that fuses the brand’s flagship Big Bang watch design with cutting-edge materials and the latest connected technology. The edition designed exclusively for officials features several special functions created to help them during the games, such as monitoring yellow cards and added time at the end of the game. For fans, the FIFA Women’s World Cup 2023™ app is  available for download to all owners of the Big Bang e Gen 3 through the Google Play store, bringing all the action of the game to the wrist. The fan edition keeps track of every match with score updates delivered straight to the wrist in real time.

“It brings everyone at Hublot enormous pride to be serving as the tournament’s Official Timekeeper. Hublot will keep track of every minute of every match, feeling every breath, sensing every moment, from first to final whistle. As ever, in the spirit of being first, different and unique, Hublot was the first luxury Swiss watch company to enter football and we continue to throw ourselves into developing it, particularly the women’s game. It will bring us great joy to see refereeing officials using the Hublot Big Bang e in every match, and we wish them, our partners at FIFA and every competitor the very best of luck for the tournament, particularly our incredible Hublot Friends of the Brand, Ada Hegerberg, Alexia Putellas and defending champion Alex Morgan. Hublot loves football!” Ricardo Guadalupe, Hublot CEO.”

A number of Hublot Friends of the Brand will be taking part in the tournament, including Norway’s Ada Hegerberg, the first winner of the women’s Ballon d’Or in 2018; Spain’s double Ballon d’Or winner Alexia Putellas; and Alex Morgan, who will take to the field in Australia and New Zealand as a member of the USA team, winners of the previous two editions of the FIFA Women’s World Cup™. Stéphanie Frappart, Friend of Hublot and one of the officials, wears the Hublot Big Bang e connected watch on the field. The French referee became became the first woman to referee a men’s World Cup match at the FIFA World Cup Qatar 2022™.

It’s finals week of the FIFA Women’s World Cup ™ 2023 – who will take home the big trophy? Will it be Spain, Colombia, England, or co-host Australia? Stay connected to every moment of the FIFA Women’s World Cup 2023 ™ with the Hublot Big Bang connected watches. Discover the collection at The Hour Glass.

Tags: big bang e gen 3 football hublot

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