Name: Datejust 31
Brand: Rolex
SKU: M278285RBR-0025
Rating: 5 (185217 reviews)

Rolex

Datejust 31

Oyster, 31 mm, Everose gold and diamonds

M278285RBR-0025

Price on Request * All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.

Models availability

Rolex

Datejust 31

Oyster, 31 mm, Everose gold and diamonds

M278285RBR-0025

Price on Request * All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.

Models availability

Call us on +65 6509 9282

WhatsApp Send us a message Find a store

Contact us

Reference

278285RBR

Diameter

31 mm

Model Case

Oyster, 31 mm, Everose gold and diamonds

Bezel

Set with diamonds

Water Resistance

Waterproof to 100 metres / 330 feet

Movement

Perpetual, mechanical, self-winding

Calibre

2236, Manufacture Rolex

Power Reserve

Approximately 55 hours

Bracelet

President, semi-circular three-piece links

Dial

Rosé-colour set with diamonds

Certification

Superlative Chronometer (COSC + Rolex certification after casing)

Winding Crown

Screw-down, Twinlock double waterproofness system

Crystal

Scratch-resistant sapphire, Cyclops lens over the date

Precision

-2/+2 sec/day, after casing

Clasp

Concealed folding Crownclasp

Rosé-colour dial

This dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

The Hour Glass is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless esthetics. The Oyster Perpetual Datejust is a unique regatta chronograph. Learn more about its features and how to set the time and, for the perfect race start, how to use the exclusive countdown function by watching the video.

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.