Hublot, Ultra Singapore, and the Art of Fusion

Hublot, Ultra Singapore, and the Art of Fusion

New Watch! • 08 Jun 2017

Hublot, Ultra Singapore, and the Art of Fusion


For Hublot, the phrase “The Art of Fusion” is a catch-all that encompasses the various types of alchemy it dabbles in. There’s Magic Gold used in its watch cases, for example – a practically scratchproof “alloy” of boron carbide and gold that retains the industry standard of 18K fineness, yet has a hardness of 1,000 Vickers well beyond the typical 18K gold alloy’s 400 Vickers, and even stainless steel’s 700 Vickers. In the same vein of things, the brand combined its bestselling model, the Big Bang, with a palette of garish hues to evoke Warhol in the Big Bang Pop Art, putting a completely new twist on a watch that we thought we were already intimately familiar with.

 Hublot Classic Fusion Tourbillon Cathedral Minute Repeater Carbon Lang Lang
Classic Fusion Tourbillon Cathedral Minute Repeater Carbon Lang Lang

The art of fusion extends to Hublot’s partnerships, where the brand has displayed an uncanny knack for identifying personalities and organisations – and disparate ones at that – to synergise with. In music, for instance, Hublot has collaborated with electronic band Depeche Mode since 2010 and released several limited edition watches, with part of the proceeds going towards Charity: Water, a non-profit organisation that works to provide drinking water to people in developing countries. Hublot also counts Chinese concert pianist Lang Lang as one of its ambassadors, and has created two limited edition timepieces with him: a Classic Fusion 45mm Ultra-Thin, and a Classic Fusion Tourbillon Cathedral Minute Repeater.

Hublot Big Bang Sang Bleu 415.CX.1114.VR.MXM17 Manual winding Ceramic Case Leather bracelet Men's watch/Unisex Leather bracelet Luminescent Hands Power Reserve Display
Big Bang Sang Bleu
Hublot Big Bang Sang Bleu 415.CX.1114.VR.MXM17 Manual winding Ceramic Case Leather bracelet Men's watch/Unisex Leather bracelet Luminescent Hands Power Reserve Display case back
The Big Bang Sang Bleu’s case back, complete with geometric rotor
Hublot Big Bang Sang Bleu Maxime Buchi Tattoo artist
Maxime Buchi

Hublot’s latest foray into music involves Ultra Singapore, an offshoot of the Ultra Music Festival that was founded in Miami in 1999 and, incidentally, named after Depeche Mode’s album Ultra. The festival is heavily focused on electronic music, and has expanded worldwide to include some 20 cities, with Ultra Singapore 2017 due to take place on 10 and 11 June. The brand is joining Ultra Singapore as its first official timekeeper and will be hosting, among other guests, Swiss tattoo artist Maxime Buchi, who was the designer for the Big Bang Sang Bleu watch.

Tags: 1000 vickers art of fusion big bang big bang pop art big bang sang bleu classic fusion tourbillon classic fusion tourbillon cathedral minute repeater hublot hublot big bang hublot watch king gold magic gold maxime buchi


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