New Watch! • 05 Dec 2018

Introducing L&JR – The Brainchild of 3 Industry Veterans


The product of bold ideas, long discussion and intense collaboration, L&JR is a thoroughly modern brand, driven by its founders’ shared desire to take a new approach to Swiss watchmaking – an approach designed for today’s world. A world where watches don’t merely tell time but speak volumes about their owners’ style and attitude. A fast-paced world that nevertheless values long-lasting quality.

With deep experience in the watch industry, complementary skills and shared values, the three founders embarked on the adventure of creating watches together. The challenge they set themselves was to find the sweet spot between quality and price, originality and reliability, a love of horology and a sense of fun. At the core of the brand lies the founders’ conviction that the owner of the watch – the wearer and user – should be at the heart of every idea. A principle that they have successfully translated into strong design, allied to high Swiss quality and great value for money – a sophisticated and contemporary definition of luxury.

Watches for today

An individualist with a keen awareness of style and a sense of adventure, energetic and confident, today’s men and women move effortlessly from one culture to another, from work to leisure, day to evening, city to outdoors. They want a watch that will adapt naturally to all of those situations – versatile, a chameleon, but never dull.

Distinctive and full of character, L&JR’s designs combine a boldly contemporary spirit with a dash of elegance. Robust proportions and a powerful case design are balanced by visually arresting dials constructed on multiple levels. Well-crafted details are given a subtle, modern twist. Functions are always useful, never superfluous. Designed for today’s men, the first collection – Step 1 – launches with two lines: a Day-Date and a Chronograph.

 

Step 1 Day & Date. References: S1301, S1302 and S1303

Incorporating two of the most useful complications for daily life, the Day-Date model is defined by a dramatically modern and dynamic design based on a play of circles within circles.The three-dimensional, multi-layered dial – offered in a choice of three monochrome schemes: black, white or black-and-grey – is original and striking in style while also being highly intuitive to read. Each of its layers serves a distinct functional as well as aesthetic purpose.

Under the domed sapphire glass, the time display, along with the day and date complications are set within a disc on the uppermost level – the sword-shaped hour and minute hands in the centre, with the big date window at one o’clock balanced by the arc of the retrograde day-of-the-week display.

The L&JR Chronograph expresses its sporty purpose through strong and dynamic design – featuring the L&JR signature of a three-dimensional dial, laid out beneath a domed sapphire glass. In common with all L&JR dials, the chronograph is original and striking in style while also being highly intuitive to read. Each of its layers serves a distinct functional as well as aesthetic purpose.

Here, the classical bi-compax formation has been literally raised to another level, with the chronograph minutes and hours registers, as well as the central chronograph seconds, set on an elevated plate that appears to float above the main dial. On the underlying dial, at 6 o’clock is a big date display while at 12 o’clock is a retrograde day-of-the-week register. Capable of measuring intervals to an accuracy of 1/10 second, the chronograph is controlled by two round-topped pushers. The subtly vintage hint of their piston shape provides a sporty counterpoint to the taut, contemporary lines of the case-sides.

 

Step 1 Chronograph. References: S1501, S1502 and S1503

L&JR is exclusive to Watches of Switzerland in Singapore



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