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News • 23 Jan 2013
The Hour Glass Adds More Passion To Her Stable Of Thematic Salon Boutiques
More Passion: A Celebrated Extension of Artistry and Craftsmanship. The richly carved stone, marble and design elements bear the emblems of the legendary Italian designer, Carlo Scarpa.
The Hour Glass, Asia’s leading luxury watch retailer has launched More Passion, the group’s third themed multi-brand watch boutique. It opened its doors in September 2012, following on the heels of its two predecessors: L’Atelier at ION Orchard and Malmaison at Knightsbridge.
Located within the prime shopping district of Orchard Road, More Passion by The Hour Glass joins a select roster of luxury brands in one of Singapore’s leading shopping malls -Paragon.
More Passion by The Hour Glass celebrates the rediscovery of traditional craft and the culture of contemporary artisanship, particularly referencing the Nouvelle Vague design movement. “The Hour Glass, in its efforts to re-contextualise watches and watch-making in the domain of modern art, architecture and design, begets More Passion. The common denominator that cuts across all these mediums of artistic expression lie in the respect and discipline each creator and artisan has, in pursuing its goal of design innovation and authencity of execution,” elaborates Mr Michael Tay, Executive Director of The Hour Glass, who is the brainchild behind the 3 concept boutiques.
More Passion’s interior architecture is largely influenced by Italian design history. The era of that period is brilliantly captured by employing lavish use of materials and intricate detailing such as the settees and armchairs, designed by one of the late Italian maestros of that era- Ico Parisi.
Rosewood and ebony sideboards that are reminscent of that period. For those who are familiar with the italian design, would have related this to another of Ico Parisi’s works.
Private Room 1- The lush tapestry of the room enveloped in suede.
Private Room 2, yet another cosy corner to enjoy the watches leisurely.
I hope you have been intrigued.
It is my pleasure to welcome you to More Passion and look forward to your visit there. The address is as follows:
More Passion by The Hour Glass
#01-25 Paragon Shopping Centre
Telephone: +65 – 6735 6466
Fax: +65 – 6735 6646