News • 16 Sep 2014

Hublot Nation Pops up – The Latest Mammoth Edifice In The Heart Of Orchard Road!


Standing at a commanding 6.5metres tall, Hublot nation is an inspired interplay of illuminations
Standing at a commanding 6.5metres tall, Hublot nation is an inspired interplay of illuminations.

Hublot Nation!Hublot’s latest monster pop-up affair has been unveiled today in the heart of Orchard Road at Paragon to showcase the unique world of Hublot from World’s First high-tech materials engineered into exclusive limited-edition timepieces to premium collectibles.

A showcase of Hublot that far exceeds timepieces alone – from carbon fibre cufflinks, writing instruments and imposing wall clocks, Hublot Nation is the ultimate destination for Hublot enthusiasts
A showcase of Hublot that far exceeds timepieces alone – from carbon fibre cufflinks, writing instruments and imposing wall clocks, Hublot Nation is the ultimate destination for Hublot enthusiasts.

Running till the 22nd of September, the pop-up store will concur with yet another exhilarating season of the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX – Hublot is Official Timekeeper of Ferrari – and is the perfect platform to showcase Hublot’s power and influence as a pioneering leader in innovative watchmaking.

“Hublot Nation is the second instalment following the immensely successful show that concluded two years ago. A retrospective set out to unite like-minded collectors and fans of the brand, Hublot Nation is The Hour Glass’ way of commemorating our 30-over years illustrious affiliation with Hublot,” says Ms Wong Mei Ling, Managing Director of The Hour Glass.

She continues, “As Hublot’s exclusive South-East Asian retailer, this project helmed by The Hour Glass is a true celebration of Hublot’s audacious disposition in the world of luxury watchmaking as a purveyor of exceptional timepiece movements, innovation in the field of materials and creativity in the conception of truly exceptional luxury watches.”

Tapping into the creativity of Mr. Mathias Buttet, Director of Hublot’s Research &  Development, the man responsible for Hublot’s extraordinary masterpieces such as the Antikythera and Manufacture Piece MP-05 LaFerrari; the design inspiration of this latest pop-up store stems from his vision playing off of Hublot’s unique motto “Art of Fusion”: fusion between tradition and innovation, fusion between materials, fusion which connects the past with the future. The overall store aesthetics is a cosmic vision of the unknown and a celestial portrayal and possibility of life beyond earth, inviting visitors to encounter a different realm. Standing at a commanding 6.5 metres tall, it is realised with an inspired interplay of illuminations to achieve a mesmerizing glow to the façade. The interior also envelops Hublot confidants into its captivating universe:

WORLD FIRSTS
Premiering the Classic Fusion Tourbillon Firmament, an exquisite timepiece that is made with osmium crystal, a World First. Osmium is one of the world’s rarest and most prized metals. An exemplary demonstration of Hublot’s expertise in discovering nouveau materials and bridging it with traditional watchmaking.

Hublot Classic Fusion Tourbillon Firmament
Hublot Classic Fusion Tourbillon Firmament.

LIMITED EDITIONS
Unveiling the Classic Fusion Tourbillon Skull – a rare timepiece of just 50 pieces worldwide using an entirely new material to Hublot, ceramized aluminium. It is a lightweight case material that is at once hard, dense and extremely resistant at the same time

Hublot Classic Fusion Ceramique Tourbillon Skull Squelette 505.UC.0170.VR.SKULL Automatic Ceramic case Calf skin Men's watch/Unisex HUB 6014 3 ATM Sapphire Glass Ceramic Transparent dial Roman numerals Skeletonized
Hublot Classic Fusion Tourbillon Skull.

NOVELTIES

  • The pristine Big Bang Ferrari White Ceramic reaffirms once again Hublot’s strong tie-in with team Ferrari and expresses truly a 360-degree partnership that continues to grow from strength to strength. Equipped with the unique Manufacture “Unico” Chronograph movement.
Hublot Big Bang Ferrari Ceramic White 401.HQ.0121 Automatic Rubber bracelet Men's watch/Unisex 72 h 45 mm Sapphire Glass Transparent dial Arabic numerals dial Double-fold clasp chronograph Date Display Back Small Seconds Luminescent Numerals Luminescent Hands Chronometer Limited Edition Screw-Down Crown
Hublot Big Bang Ferrari White Ceramic.

Come join us at Paragon for an ocular feast of these imitable timepieces today!

ABOUT HUBLOT NATION

 

Duration:         16 – 22 September 2014

 

Venue:             Atrium 2, Paragon Shopping Mall

290 Orchard Road, Singapore

 

Time:               10am to 9pm daily

 

 



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