Hublot celebrates individual expression

The brand best known for avant-garde materials and audacious aesthetics rolls out a campaign to celebrate its dedication to personal style. In honour of the new Hublot Big Bang One Click 33mm collection, Hublot collaborated with actress Scha Alyahya, model Ameera Khan, entrepreneur Jane Chuck and blogger Christinna Kuan to showcase how the versatile diamond-studded timepiece can be part of anyone’s everyday look.

Scha Alyahya, pictured with the Hublot Big Bang One Click King Gold Pave 33mm

Ameera Khan, pictured with the Hublot Big Bang One Click Steel White Diamond 33mm With Orange Rubber Strap

Christinna Kuan, pictured with the Hublot Big Bang One Click King Gold Pave 33mm With Blue Rubber Strap

Jane Chuck, pictured with the Hublot Big Bang One Click Steel White Diamond 33mm With Pink Rubber Strap

Each has a dedicated video that captures her relationship with her mechanical watch as she pursues her various interests. Scha Alyahya is camera-ready at all times in anticipation of red carpets and photocalls while Ameera Khan seems to walk on sunshine with her upbeat personality and striking outfits. Drawn to the glamour of big cities, Christinna Kuan epitomises the IT girl with an attitude. Finally, quintessential girl-next-door Jane Chuck trades in her staple athleisure wardrobe for high fashion when her responsibilities as an entrepreneur or a social media superstar demand it.

Scha Alyahya, Instagram: @schaalyahya

Ameera Khan, Instagram: @littlemisskhan

Christinna Kuan, Instagram: @ms_kuan

Jane Chuck, Instagram: @janechuck

A watch for all occasions

While their personalities and activities differ, a constant across the video campaign is of course the Big Bang One Click 33mm. The 2021 novelty is presented in King Gold or stainless steel with bezels or entire cases paved with sparkling diamonds. Infusing boldness into this charming design are the watchmaker’s signature H screws and edgy silhouette. Ownership is a delightful experience, from the elegant proportions of the timepiece that rests ergonomically on the wrist to the 40-hour power reserve in the self-winding calibre HUB1120 that allows the wearer to leave the watch unattended over the weekend.

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485.SX.1170.RX.1204Hublot Big Bang One Click Steel Diamonds

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485.SE.2010.RW.1204Hublot Big Bang One Click Steel White Diamonds

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485.OX.1180.RX.1204Hublot Big Bang One Click King Gold Diamonds

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485.OE.2080.RW.1204Hublot Big Bang One Click King Gold White Diamonds

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485.SX.1170.RX.1604Hublot Big Bang One Click Steel Pavé

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485.SE.2010.RW.1604Hublot Big Bang One Click Steel White Pavé

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485.OX.1180.RX.1604Hublot Big Bang One Click King Gold Pavé

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485.OE.2080.RW.1604Hublot Big Bang One Click King Gold White Pavé

Chances of that happening, though, are slim, as this is the ideal accessory for every day of the week. Interchangeable straps can be easily swapped courtesy of the patented “One Click” fastening system, which tailors the timepiece to any mood or occasion. Supple rubber straps in black, white or shades of red, orange, blue and green can be effortlessly switched out with calfskin leather in electric blue, terracotta orange or raspberry pink.

It is this flexibility that appeals to fans such as these talented women selected by Hublot. Women who know what they want adore avenues for self-expression, and the watchmaker is keen to ensure the many nuances of their distinct personalities are vividly celebrated.

Read more about the Hublot Big Bang One Click 33mm collection here.

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