connect with the hour glass
News • 28 Apr 2014
Ulysse Nardin Opens First Flagship Boutique in Singapore and its largest in Asia
Swiss luxury watch manufacture Ulysse Nardin and its exclusive retail partner, The Hour Glass are proud to announce the opening of the first Ulysse Nardin flagship boutique in Singapore at The Shoppes at Marina Bay Sands. With over 2 decades of close exclusive-retailer relationship, the new standalone Ulysse Nardin boutique signifies a milestone of the strong bond shared between The Hour Glass and the independent watch manufacture.
“We are extremely excited and proud to officiate the inaugural Ulysse Nardin boutique in Singapore. The new boutique is a triumphant affirmation of the brand’s foothold in the region for over 20 years, retailing through The Hour Glass. It is a progressive leap marking the brand’s growth, and an opportunity to bring about a totally new experience through the diverse array of timepieces in this inspiring and inviting retail environment”, says Mr Patrik Hoffmann, CEO of Ulysse Nardin.
Largest in Asia, unique to Singapore
Set to provide an unprecedented retail experience, the Ulysse Nardin boutique spans close to 1,000 square feet – the largest flagship store in Asia. Housed under one roof, horology buffs can feast their eyes on the complete collection of the Swiss marque’s diverse range, from its legacy marine chronometers to award-winning high complications and a dedicated collection of ladies mechanical gems.
The Singapore boutique is distinctively different from its other counterparts worldwide. Modeled closely after the Ulysse Nardin Baselworld wooden striped booth facade in Switzerland, it also features a world premier 3-dimensional globe dome with reference to the brand’s famous high complication, the Moonstruck watch dial. Encirled within the oversize marine porthole, the iridescent dome is a signature stamp of originality, unique only to the Singapore boutique.
“Having been partners for the last 20 years, our relationship goes beyond just as a retailer. Through our network, we have grown and cemented Ulysse Nardin as one of the most important names in authentic contemporary horology. We belive in the brand, and its spirit of seeking innovation for watchmaking progress. The time is ripe for it to have its own representative flagship boutique”, says Ms Wong Mei Ling, Managing Director, The Hour Glass Singapore.
Founded in 1846, Ulysse Nardin’s roots are steeped in maritime legacy. Winner of over 4,300 horological awards, its marine chronometers were hailed and used by major imperial navies across the world in the 19th and 20th centuries. Drawing inspiration from its noble past, enter the doors of the boutique and immerse yourself in the world of Ulysse Nardin, punctuated with marine paraphernalia: anchor emblems, porthole display units house the timepieces, and antique 19th century naval instrucments perpetuate the old-world seafaring charm. Exacting to each detail, the exclusive teak floor is made of the same material used in the yachting industry, chose for its authenticity.
World Premiere of 2014 Masterpieces
In honour of the boutique opening, the Baselworld 2014 masterpieces are specially flown in immediately after the fair to Singapore, for a limited time only. Visitors will be amongst the first in the world to view the 2014 watch novelties up-close, including the Imperial Blue Grande Sonnerie, Jazz Minute Repeater, Tiger Hourstriker and the eagerly anticipated enamel art masterpiece Classico Horse, only until 11 May 2014.
Ulysse Nardin at The Shoppes will also usher in iconic talking pieces such as the Freak Limited Edition, a 20-piece commemorative collection exclusive to The Hour Glass only; the Freak Blue Cruiser, the latest addition to the Freak family. A watch with no true case, no crown nor hands, the Freak remains one of the most inventive timepieces in horology. Exclusive Boutique Editions will also be available only in the boutique.
Journey into the world of Ulysse Nardin briming with passion and innovation, continually endeavoring the craft of inspiring and groundbreaking horological art.
Ulysse Nardin Boutique
The Shoppes at Marina Bay Sands
Bay Level, #01-57
2 Bayfront Avenue
Telephone: +65 6688 7539