News • 01 Sep 2018

Hublot and celebrity pianist Lang Lang celebrates the Art of Fusion on the launch of its first boutique in Hanoi

 


Sofitel Legend Metropole Hanoi

From one Big Bang to another, Hublot continues to dominate with the first boutique in Hanoi. The boutique marks the first Boutique in Vietnam, and fourth South-east Asian boutique operated by longtime retail partner, The Hour Glass.

Located in the historic Sofitel Legend Metropole, Hanoi’s most storied 5-star hotel. Steps from the Opera House, the boutique is prominently located in the centre of Hanoi’s French Quarter. Founded in 1901, the hotel has a rich history and a century-long tradition of welcoming important figures, including Charlie Chaplin, Jane Fonda, George H.W.Bush, Jacques Chirac, Angelina Jolie & Brad Pitt, David Beckham, to name only a few. The Hublot Hanoi boutique is situated on the original wing of the hotel, named The Metropole Wing, which is known among local elite clients as the first destination for high-end boutiques.

An Exclusive Partnership that Continues to Flourish

Hublot is distributed exclusively in Vietnam by The Hour Glass S&S – the joint-venture between local partner Sam & Sassy and long-time exclusive partner and luxury watch retailer, The Hour Glass. The partnership remains focused on the world of luxury watches, preserving heritage, fine craftsmanship, whilst looking into the future of watchmaking; a vision in common with that of Hublot.

To celebrate the opening of the new Hublot boutique in Vietnam; Hanoi welcomed Hublot’s ambassador and renowned Chinese virtuoso Lang Lang, as well as Hublot’s CEO Mr Ricardo Guadalupe.

“It gives me great joy to unveil a new addition to our network of Hublot boutiques around the world here in the heart of Hanoi’s Old Quarter, a place that is rich in heritage, culture and history. It is indeed a fitting and strategic location to showcase Hublot’s vision – combining traditional craftsmanship whilst striving for innovation,” says Mr Ricardo Guadalupe. “Hublot is pleased to have been partners with The Hour Glass for over 39 years and this burgeoning partnership will continue to strengthen as we conquer the South East Asian region together,” he adds.

Celebrating the Art of Fusion with a New Façade

Located in the Sofitel Metropole Legend Hotel Hanoi, the new Hublot boutique is bound to capture the heart of watch lovers. The boutique adopts Hublot’s iconic interior design concept “The Art of Fusion”, presenting the brand’s unique visual identity with the boutique’s muted tones and clean finishes.

Hublot has successfully proved itself as a leader in the field of engineering new materials not only by its timepieces but also through the way of combining different materials and design.

Celebrating the World of Hublot and Beyond

The boutique will showcase Hublot’s latest novelties as well as audacious timepieces from the iconic Big Bang collection, contemporary Classic Fusion to pioneering Manufacture Pieces. It will also maintain its presence as the launch pad for Boutique Exclusives, a selection of exceptional timepieces available only in the Hublot boutiques worldwide.

With endless possibilities, the boutique pays tribute to the world of Hublot beyond timepieces. It is the only space dedicated to exhibiting Hublot’s universe including specially crafted artisanal goods such as cufflinks, writing instruments, sunglasses, desk clocks, belts and more. Each of these lifestyle gears have been uniquely grafted with a material that is distinctly Hublot from lightweight carbon fiber, resilient titanium to scintillating diamonds, all in reverence of Hublot’s “Art of Fusion” philosophy.

With endless possibilities, the boutique pays tribute to the world of Hublot beyond timepieces. It is the only space dedicated to exhibiting Hublot’s universe including specially crafted artisanal goods such as cufflinks, writing instruments, sunglasses, desk clocks, belts and more. Each of these lifestyle gears have been uniquely grafted with a material that is distinctly Hublot from lightweight carbon-fibre, resilient titanium to scintillating diamonds, all in reverence of Hublot’s “Art of Fusion” philosophy.

Lang Lang in Hanoi, Vietnam

 

Lang Lang, the world famous pianist, joined the Hublot family in January 2015. The Chinese-American chose the Swiss brand because it is true to his character. Like him it respects tradition and connects it to the future. A philosophy based on a credo: The Art of Fusion, a fusion of styles and techniques. Hublot and Lang Lang master complicated movements and operating ranges. From now on when he sets the piano keys alight Lang Lang will have a watch that was conceived, designed and developed by Hublot strapped to his wrist. Lang Lang gave a private concert in the Grandes Complications workshop at the Hublot Manufacture in Nyon and has ever since dreamed of finding the time for a duet.

He has conquered the musical world. With his cool look, talent and generosity he goes beyond the world of classical music and fuses it with every rhythm. His renowned duets with the Four Horsemen from Metallica, Jazz man Herbie Hancock or the Tenor Plácido Domingo, demonstrate his unlimited mastery of his art and the ease with which he constantly reinvents it. A young but accomplished legend, Lang Lang’s world-class reputation makes him a fitting ambassador for Hublot, whose mission has always been to embrace tradition with a vision for the future.

“I don’t just want to be a pianist, I want to influence the next generation. Playing in itself is nothing, technique and hours of work only have meaning if they allow you to explore something new. Tradition inspires me and it is freedom that allows me to give my own interpretation of the music on stage.” – Lang Lang, Hublot Ambassador

Visit our boutiques in Vietnam and experience the fusion of innovation and Swiss watchmaking heritage.

Hublot Boutique Hanoi
Sofitel Legend Metropole Hanoi
15 Ngo Quyen, Hoan Kiem
10000 Hanoi, Vietnam

(84) 24 3826 6919

Monday to Sunday:
10.00am to 9.00pm

Hublot Boutique Saigon Centre
Saigon Centre, Ground Floor
67 Le Loi Street, District 1
Ho Chi Minh, Vietnam

(84) 93 510 5678

Monday to Sunday:
10.30am to 10.00pm

For other Hublot locations, visit our list of boutiques in Singapore and Thailand.

From Australia to Singapore, Malaysia to Thailand – our goal is to promote watch culture the world over, by sharing the stories of watches we love. You’re more than welcome to stop by one of our boutiques, say hi, and share in our passion for watches. We’d absolutely love to guide you in your watch collecting journey. Have a question? Drop us a line. We look forward to hearing from you.



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