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Parmigiani Fleurier Launches New Limited Editions of Bugatti Timepieces
Celebrating 10 Eminent Years with the Luxury Car Manufacturer
To celebrate the 10th anniversary of the partnership with prestigious car manufacturer Bugatti, Parmigiani Fleurier has unveiled three new limited editions at the recent Geneva Fair. The brand has decided to take the iconic Bugatti 370 model, and its transverse tubular movement, as its basis. This watch, which marked the creation of the partnership in 2004, demonstrates the brand’s cutting-edge creative spirit and the quest for technical excellence that underlies it.
The Bugatti Mythe, the Bugatti Victoire and the Bugatti Révélation are the new versions of this anniversary’s limited editions. Each of these three pieces sheds a different light on an aspect of the partnership or a particular facet of the automotive world that influenced its creation.
The Bugatti Mythe is where industry meets the craftsmanship inherent in the automotive world; the Bugatti Révélation embodies the search to find a link between the Car and the Watch that has guided the entire partnership; lastly, the Bugatti Victoire conveys the notions of speed and power that have defined Bugatti cars since the company was founded.
The quest that has underpinned the entire partnership, to make a car reborn as a watch, is celebrated in the aesthetics of the Bugatti Révélation. Its design is based on the grille of the Bugatti Veyron with its honeycomb structure comprised of tightly-packed diamonds. This motif is reproduced in three places on the timepiece: on the dial, above the movement, and on the strap – with each appearance having a different meaning.
There is meaning in every aspect of the Bugatti Victoire motif. It is formed of concentric Vs that seem to whisper Velocity and Victory – words that could have been used to describe the prestige of the Bugatti workshop since its very beginnings. It also evokes the skid marks left on the track by a racing car in pursuit of victory. Lastly, due to its concentric structure, the motif draws the eye towards the heart of the piece, the movement or “engine block” responsible for the watch’s success.
The side sections are also stone-set and offer a striking contrast to the engraving which is neither polished nor rhodium-plated and almost resembles black gold. The satin finishing which emphasises the raw material provides an even more striking contrast with the decorative work of the motif.
The Hour Glass is the exclusive retailer of Parmigiani Fleurier in South East Asia.