IWC Sparkles With Its New Portofino Midsize

IWC Schaffhausen is proud to present its new Portofino Midsize collection which now makes the Portofino line attractive to watch lovers who prefer a slightly smaller timepiece.

The Midsize line features a variety of radiant beauties with slightly smaller dimensions, enriched further by a selection of exclusively handcrafted Santoni leather straps in vivid colours.

The 37-millimetre Portofino Midsize Automatic Moon Phase and Portofino Midsize Automatic Day & Night combine the luxury of diamonds and mother-of-pearl with the nonchalance of a new and more mobile generation.

The Portofino collection has been an expression of understatement and good taste for 30 years. Thanks to its puristic, timeless design, the watch family has established itself as one of IWC Schaffhausen’s most successful families and is equally popular with both men and women. Georges Kern, CEO of IWC Schaffhausen, explains the thinking behind the new 2014 Portofino collection: “IWC has established itself as a global brand, and therefore keeps a close eye on what people are wearing when it comes to watches and jewellery, on what trends are developing. What we are currently observing is an increasing worldwide demand for watches set with diamonds.” IWC has reacted to this with a subtle development of its classic Portofino watch family, whose brand core remains unchanged: extravagant beauty and timeless elegance. “With the Midsize collection, we are making this successful, classic watch line more interesting for customers with slimmer wrists,” explains Georges Kern. “The diamond-­set models will appeal to anyone with a preference for wristwatches that combine understated design with a touch of the exquisite.”

Furthermore, the new Portofino Midsize is also available as an Automatic with or without a diamond-set bezel for everyday use. These new timepieces add a true sparkle to the wrist as well as the eye.

Come now and explore the collection at:

Malmaison by The Hour Glass
Knightsbridge, #01-01
270 Orchard Road
Singapore 238857
Tel: (65) 6884 8484

The Hour Glass
Raffles Hotel Arcade, #01-12 to 15
328 North Bridge Road
Singapore 188719
Tel: (65) 6334 3241