Bell & Ross is a watchmaker specializing in aeronautical instrumentation. Bell & Ross has a mission: to invent, design and manufacture exclusive and perfectly functional timepieces for professionals working under extreme conditions. In its La Chaux-de-Fonds manufacture based in Switzerland, Bell & Ross perpetuates the Swiss art of luxury watchmaking. The story of Bell & Ross began at the end of 20th century and the brand is now an international company based in 70 countries through a network of more than 800 retailers and 15 exclusive boutiques.
In the beginning, a team of watch designers and aeronautical control panel specialists joined forces with one project in mind: to create timepieces perfectly suited for professional use. Their goal: to be part of the great Swiss watchmaking tradition while meeting the demands of men facing extreme situations.
There are professions where one must bear exceptional temperatures, undergo violent accelerations or withstand dangerous pressures. Bell & Ross analyzes these extreme situations along with those who experience them: astronauts, pilots, bomb disposal experts and divers. Professionals for whom a watch must not only be a tool to assist them on their missions, but also a constant ally.
Combination of expertise
To ensure that a watch perfectly meets the expectations of its users, Bell & Ross gathers experts with complementary know-hows to achieve a single objective: to create a utilitarian watch. Professional users, designers, engineers, and master watchmakers combine their expertise and experience following the same motto: the essential is never compromised by the superfluous.