Rolex Datejust 31 Oyster, 31 mm, Oystersteel and white gold M278274-0018

Rolex

Datejust 31

Oyster, 31 mm, Oystersteel and white gold

M278274-0018

Price on Request * All prices are Rolex's suggested retail prices inclusive of GST. Prices can be modified at any time without notice.

Contact us

M278274-0018
Reference
278274
Model Case
Oyster, 31 mm, Oystersteel and white gold
Bezel
Fluted
Water Resistance
Waterproof to 100 metres / 330 feet
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power Reserve
Approximately 55 hours
Bracelet
Jubilee, five-piece links
Dial
Mint green
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Winding Crown
Screw-down, Twinlock double waterproofness system
M278274-0018
Fluted bezel

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Mint green dial

Mint green dial

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Mint green dial
White Rolesor

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

The Hour Glass is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless esthetics. The Oyster Perpetual Datejust is a unique regatta chronograph. Learn more about its features and how to set the time and, for the perfect race start, how to use the exclusive countdown function by watching the video.

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

Contact Us

Please specify your preferred mode of contact and we will respond as quickly as possible.

    * I agree to the collection and use of my personal data by The Hour Glass Group in accordance with the Privacy Policy.
    I agree to receive marketing information about Rolex from The Hour Glass.

    * All prices are Rolex's suggested retail prices inclusive of GST. Prices can be modified at any time without notice.

    * All prices are Rolex's suggested retail prices inclusive of GST. Prices can be modified at any time without notice.

    We’re here to help


    Loading Consult A Specialist Form

    Change Country

    Select your country:

    Share

    Share via:

    To find out more about our available positions, please visit our Careers page.