Hublot Took Home the Red Dot Award for Product Design

News • 05 Jul 2024

Hublot Took Home the Red Dot Award for Product Design

The Red Dot Design Award is an annual, international competition that pays recognition and tribute to exceptional design and quality. For this year, a select panel composed of designers and experts in the field granted the Red Dot Design Award for Product Design to the Hublot MP-10 Tourbillon Weight Energy System for its ingenuity and exceptional craftsmanship. Some of its other notable releases include its collaborations with popular fashion designers like Daniel Arsham and Takashi Murakami, which showcased the ingenuity and creativity that goes into a new Hublot MP.

The MP-10 Tourbillon Weight Energy System is no different. Having gone through five years worth of R&D, there’s more to the MP-10 than just what’s on the surface. There’s a total of 592 components encased within the watch alongside two linear weights, an inclined tourbillon, and a circular power reserve just to name a few. To add to its rarity, this limited-edition watch has just 50 pieces available.

But what makes the MP-10 stand out is more than just its creative design as there are no hour or minute hands on the face of the watch. Instead, in its place are four constantly rotating displays: the hours and minutes in the upper third of the dial combined with an invisible magnifying glass; the circular power reserve is placed in the central third with a distinctive green and red zone; and the seconds in the lower third, which are indicated directly on the tourbillon cage. The patent pending design is made from monobloc aluminium while also being suspended and inclined, which goes to show the prowess of Hublot and its unique mechanical configuration.

Hublot MP-10 Tourbillon Weight Energy System
The Hublot MP-10 won the Red Dot Award for Product Design.

Another design quality that many would consider underrated is the fact that there is no dial on the MP-10 Tourbillon Weight Energy System. Instead, Hublot has fused the dial together with the calibre. Featuring an architectural design with a particularly expressive movement built around volume and depth, the MP-10 provides a simplified reading of time from top to bottom in a state of fluidity.

The design of the power reserve is one of the main highlights of the MP-10 with a two-tone disc (green and red) set coaxially to the hours and minutes. Thus, it eliminates traditional space constraints that are usually dictated by a central display on the horizontal plane. Instead, you will now read time vertically. This allows for more natural eye movement as the indicators are aligned while also sharing the same white lacquer typography on black aluminium rollers.

Its winding system also follows the same logic as the rest of the watch where the traditional movement is formed of a flat dial paired with an oscillating weight on the case-back side. While this design type in particular is not compatible with the MP-10, the designers at Hublot retained the weight principle but verticalised it, much like its movement. 

Two blocks of white gold arranged on a vertical axis rests along either side of the central architecture, which allows it to move freely. Hublot also developed a system of shock absorbers that prevents them from colliding with the banking. These two vertical weights engage a rack that allows it to wind the movement bidirectionally – a design that Hublot currently holds the pending patent for.

This gives the MP-10 a 48-hour power reserve, which can also be manually wound via the 12 o’clock crown. You can also set the time using the second crown that is nestled on the case-back side, which ensures the fluidity of the design is preserved. The entire exterior of the MP-10 is also on-par with the movement as its case construction is simplistic with two pieces that represent the middle and case-back in shiny, micro-blasted titanium.

However, it’s the sapphire crystal on top of the case that remains to be the most complex to date from Hublot as it combines inclined planes on three axes. It also features an integrated rubber strap, which is also at its most refined ever by the Manufacture. 

Discover the MP-10 Tourbillon Weight Energy System Titanium at The Hour Glass.

Tags: hublot hublot mp-10 tourbillon weight energy system lvmh watch week 2024

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