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BIRTH OF THE BRAND
HANS WILSDORF’S INTUITION
« For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company. »
– H. Wilsdorf
THE TRADITIONAL ART OF HAND CRAFTSMANSHIP
A TUDOR watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components are relentlessly tested to the smallest detail… to the point of obsession. Examine the movement. Aesthetics and performance first for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigours of time. Exceptional materials, durability and strength of design make each watch a unique object.
David Beckham wears the Black Bay Bronze, a 43 mm divers’ watch inspired by the brand’s history and fitted with the TUDOR Manufacture Calibre MT5601. He also wears the Black Bay Chrono, a COSC certified chronograph, with column-wheel manufacture caliber, drawing upon TUDOR’s diving and motorsports heritage.
To exemplify Jay Chou’s daring and innovative spirit, TUDOR released a short film in which he daringly drives a sports car on an historical oval race track in Montlhéry, France, eventually drifting through time. Inspired by the magical worlds Jay Chou is known to create with his art and by epic 80s cinematic tales of time travelling, the film ignites the conversation on how iconic images of the past impact today’s creativity in watchmaking, music and other art forms. Chou’s most devoted fans will also recognise an homage to one of his earlier movies, where he portrayed a car enthusiast.
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