Cultural Perspectives • 07 Dec 2015

Fashion & Hublot – 4 Watches That Take Haute Horlogerie To Haute Couture

by Amr Sindi

One of the most high profile names in contemporary watchmaking, Hublot has injected high fashion into its watchmaking with diverse collaborations, ranging from a Swiss embroidery specialist to Fiat heir Lapo Elkann.

Big Bang Jeans
In the world of fashion, there’s nothing as versatile and widely adopted as jeans. Using the same denim maker that supplies a number of high fashion names, Hublot applies a special treatment so that the jeans fabric in the dial won’t fade or discolor over time and under sunlight.

Hublot Big Bang Jeans 341.SX.2710.NR.1901.JEANS Automatic Steel case Rubber bracelet Men's watch/Unisex White gold bezel Blue dial
Through a special process, the jeans fabric in the dial of the Hublot Big Bang Jeans won’t fade or discolor over time and under sunlight.

Big Bang Broderie
There’s nothing quite as lavishly feminine as fine embroidery. The fruit of a close collaboration with Bischoff, a leading Swiss supplier of embroidery to some of the biggest names in haute couture, Hublot sought to immortalize this work into a watch, using an exclusively developed method to create carbon fiber components bearing such intricate embroidery. Original in its concept and exquisite in its execution, the Big Bang Broderie received Grand Prix de l’Horlogerie de Genève 2015 prize for “Ladies’ Watch” of the year.

Hublot Big Bang Broderie 343.CS.6570.NR.BSK16 Automatic Ceramic case Rubber bracelet Ladies' watch HUB1110 caliber Sapphire Glass Fold clasp Display Back Center Seconds Limited Edition
The Hublot Big Bang Broderie received the Grand Prix d’Horlogerie de Genève 2015 prize for Ladies Watch of the year.

Big Bang Pop Art
If Andy Warhol were to take his paintbrush to a Hublot, the result would probably look something like the Big Bang Pop Art. Inspired by art movement of the same name that took form in the 1950s and to a greater extent the 60s, the Big Bang Pop Art makes use of vibrant contrasts to create a striking, seemingly hand-painted work of wearable art with a retro twist.

Hublot Big Bang Pop Art 465.SO.5179.LR.1206.POP16 Automatic Steel case
Hublot Big Bang Pop Art was inspired by the art movement of the same name in the 1950s and 1960s.

Big Bang Italia Independent
Because flair and style isn’t just for the fairer sex, Hublot joined forces with Lapo Elkann’s creative Italia Independent label to create a collaborative series of watches that encapsulates the high-tech ethos of Hublot and modern panache of Italia Independent, using colored Texaluim coated carbon fiber elements to produce an electrifyingly outstanding pieces. Matching Italia Independent sunglasses are completed to complete the look.

Hublot Big Bang Unico 411.YL.5190.NR.ITI15 Carbon case Rubber bracelet Men's watch/Unisex
Hublot Big Bang Italia Independent uses Texalium®, an original material, exclusive to Maison Hublot.

The Hour Glass is the exclusive retailer of Hublot in South East Asia.


From Australia to Singapore, Malaysia to Thailand – our goal is to promote watch culture the world over, by sharing the stories of watches we love. You’re more than welcome to stop by one of our boutiques, say hi, and share in our passion for watches. We’d absolutely love to guide you in your watch collecting journey. Have a question? Drop us a line. We look forward to hearing from you.

Amr Sindi

A Saudi-born, Swiss-bred watch lover who just so happens to live in the world capital of horology. What started as a childhood fascination quickly became an all-consuming obsession. Today, I'm fortunate to be able to live and share my passion for watchmaking and all things Swiss through The Horophile.

Related Reading

Related Videos

Subscribe to The Hour Glass

And stay up to date with the watchmaking world

Sign in

We’re here to help

Change Country

Select your country:


Share via:

Collector’s Guide

Select your collectors guide:

Step 1 of 2