Rado is a globally recognised brand founded in 1957, famous for innovative design and its visionary use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
Only the best materials are approved to produce Rado watches. Hardness and scratch-resistance alone are not enough: durability and wearer comfort are just as important. Iconic style and substance are the cornerstones of the brand as Rado continues to assert its mastery of materials to create beautiful and eye-catching watches that will stand the test of time. Nothing gets in the way of Rado’s mission to discover, invent and innovate in watches – we can truly say that “Time is the essence we are made of”.