The Opening of South East Asia’s First Parmigiani Fleurier Standalone Boutique at the Eminent Marina Bay Sands

Studio Parmigiani at The Shoppes at Marina Bay Sands

 The Hour Glass inaugurates Parmigiani Fleurier’s newest studio in the one of the most prominent locations yet: the Marina Bay Sands in Singapore. Launching the first dedicated Parmigiani Fleurier boutique in South East Asia at the prominent Marina Bay Sands serves as a testament of The Hour Glass’s commitment to continuously develop Parmigiani Fleurier’s presence in the region.

“The Hour Glass is the proud exclusive retailer to one of the few independently owned exclusive watch manufacturers, Parmigiani Fleurier since April 2012.  Launching the first dedicated Parmigiani Fleurier boutique in South East Asia at the prominent Marina Bay Sands serves as a testament of our commitment to continuously develop Parmigiani Fleurier’s presence in the region.  Marina Bay Sands in Singapore has been established as an iconic landmark internationally and offers an integrated retail, hospitality and entertainment platform for locals and tourists alike.   As such, we have tailored a unique store design for this “Studio Parmigiani”.  Together with the series of limited edition products and high grade complications, we hope this will offer shoppers to Marina Bay Sands an enriched and delightful shopping experience,” says Ms Wong Mei Ling, Managing Director of The Hour Glass Singapore

(From Left to Right:Dr Henry Tay, Mr Jean Marc Jacot and Dato' Dr Jannie Chan)
Parmigiani Fleurier opens amidst prancing lions accompanied by clashing cymbals and thunderous drum beats. (From Left to Right:Mr Jean-Marc Jacot, Ms Wei Shan, Dr Henry Tay, Ms Wong Mei Ling and Dr Kenny Chan)

 It was an evening of artistic expression to mark the watchmaking dexterity of Parmigiani while celebrating the brand’s elegance and poise. The revelries herald yet another new chapter in the exclusive affiliation between The Hour Glass and Parmigiani Fleurier since April 2012. 

Customers can admire the brand’s full range of timepieces, from classic models to the most complex grand complications. Also an approved Parmigiani Fleurier centre for customer service and opened in conjunction with its network of national retailers, Studio Parmigiani offers sustained support and brand presence in the country.

The Hour Glass is the proud exclusive distributor of Parmigiani Fleurier and the strategic partnership has stretched across South East Asia and the South Pacific, including Singapore, Malaysia, Thailand and Australia.  In Singapore, Parmigiani watches are available at the pristine Studio Parmigiani at The Shoppes Marina Bay Sands as well as selected The Hour Glass’ boutiques including Takashimaya Shopping Centre, Tang Plaza, L’Atelier at ION Orchard, Malmaison at Knightsbridge and More Passion at Paragon.

We leave you here with more pictures of Studio Parmigiani.

The design of this Studio Parmigiani gives off a celebratory and festive atmosphere thanks to the bright red and golden colours, both ubiquitous within the Studio – symbols of happiness, celebration and luck to the Chinese culture.
Of Red, Gold and Glitz. Prevalent in the pristine studio

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