IWC’s Boost Puts Swiss Filmmakers In The Spotlight

Film Director Marc Forster and IWC CEO Georges Kern
Film Director Marc Forster and IWC CEO Georges Kern

Swiss film promotion receives fresh boost: film director Marc Forster, Georges Kern, CEO of IWC Schaffhausen, Zurich Film Festival co-directors Nadja Schildknecht and Karl Spoerri and Marc Walder, CEO of publisher Ringier, have joined forces to found the joint “Verein zur Filmförderung in der Schweiz” (Association for Film Promotion in Switzerland), with the aim of increasing the significance of national film projects. The central feature of the Association’s activities is the “Filmmaker Award”, which will be presented annually to support one or more selected projects.

Georges Kern, CEO of watch manufacturer IWC Schaffhausen, a co-partner of the Zurich Film Festival is proud of the fact that apart from partnerships with other film festivals in Beijing, New York, London and Dubai, the company is now able to help Swiss films and national filmmakers.

The Hour Glass is a proud retailer of IWC Schaffhausen Watches.


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