Since its inception, Hublot has never been afraid to be different. Its distinctive designs and unique innovations set it apart from the more traditional watchmakers. Thanks to Jean-Claude Biver’s efforts in the 2000s, this maverick quality is now recognized as a key feature of Hublot watches.
By using interesting materials along with larger cases, Hublot juxtaposes the company’s futuristic vision of watches with a traditional understanding of classic Swiss watchmaking. Here are five things you probably didn’t know about Hublot:
1. 1980 was the year
Hublot was founded by Carlo Crocco in 1980. In the very same year, it was declared the ‘watch of European Royalty’, an achievement accomplished at a speed that few brands could match.
2. Hublot made Natural Rubber popular
When Carlo Crocco founded Hublot, he had huge shoes to fill. He had to make his own mark outside Binda, his family’s established watch company. Eventually he found this signature by creating material synergies with the fusion of materials that were unconventional to watchmaking at the time. The most distinctive of these was the natural rubber strap. Today, the natural rubber strap is ubiquitous on sport watches but its popularity came about after Hublot’s pioneering usage.
3. Hublot’s obsession with unconventional materials
Once the rest of the watchmaking world caught up with the novel use of rubber, Hublot began looking for new ways to stand out. Jean Claude Biver was brought in as CEO in 2004 and he continued this pioneering tradition of seeking out newer and more radical materials for synergies and usage in their watches. The 2000s saw the adoption of various unconventional materials like ceramics, Kevlar, and pink gold as part of ‘Fusion’ – Hublot’s bold vision for the future.
4. Scratch Resistant Gold
Gold is notorious for being easily scratched because it is a soft metal. Its atoms are arranged over itself in sheets and this malleable quality makes it attractive for jewelry making. In 2011, Hublot announced its Magic Gold. This was gold, but made and certified to be scratch-resistant. It was developed in collaboration with the Swiss Federal Institute of Technology (EPFL) and together they created the hardest gold in the world. It is so hard it can only be machined with diamond tools.
5. Hublot loves football
Hublot partners with various reputable European teams like Juventus from Italy, Paris Saint-Germain from France, and FC Bayern Munchen from Germany. It also regularly partners with the biggest names and tournaments in football. Celebrated figures in the industry such as Pelé and José Mourinho stand amongst their group of brand ambassadors. Hublot really loves its football.
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